John Nelson-Alden Email & Phone Number

Chicago, Illinois, United States

• Engineered Node.js / Express.js backend services for the Bud Light X NFL Ultimate Fandom Pick ‘Em 2023 game, achieving over a 10X user increase from the previous year.• Spearheaded SMS marketing capabilities at Anheuser-Busch, debuting with the 2023 BL X NFL Pick 'Em and subsequently integrating it into brand websites.• Constructed SvelteKit backend functionality for the Bud Light X NFL Super Bowl Easy To Score a Seat program, focusing on CRM user data capture for email correspondence and prize distribution.• Developed and implemented the JavaScript frontend and Node.js backend code for transitioning all Anheuser-Busch North America Zone brand email audiences from Salesforce to the Braze CRM platform.• Designed and deployed a fully customizable SvelteKit form component across all brand websites, enabling data writing and email correspondence through Braze CRM, and optimizing the proprietary consumer data platform (CDP) data capture.• Migrated Feedback Factory (focus group survey application) from a document database to Azure SQL, improving application performance speed 45%.• Facilitated the backend SvelteKit development of the Anheuser-Busch Instant Win platform incorporated across all brands, focusing on integrating the Consumer Data Platform (CDP) and establishing the connection with Braze CRM.

Chicago, Illinois, United States

• Led and managed the creation, testing, deployment, and maintenance of internal and consumer-facing websites for NFT launches.• Created token-gate solutions for AB NFT holders, including an Ethereum-based token-gate for exclusive digital content and event ticketing, and a chain-agnostic, customizable ruleset token-gate for Shopify exclusives, discounts, and giveaways.• Launched the inaugural Bud Light X NFL Ultimate Fandom Pick 'Em game, featuring both an on-chain NFT-based game and an off-chain parallel platform, fulfilling the "No purchase necessary" requirement.• Designed a proprietary system for distributing sporting event ticket prizes, enabling game and seat selection. Debuted with the 2022 Fandom Pick 'Em, distributing approximately 1,000 NFL tickets.• Created a prize redemption component in SvelteKit for integration across brand sites, enhancing sweepstakes and promotions. Improved redemption rates by over 30% compared to previous methods.• Built the first-ever Discord bots for AB, including a bot for verifying user guild memberships and auto-join functionality, and an AgeGate bot to ensure compliance with the legal requirement of keeping AB Discord servers 21+.• Collaborated with marketing and brand strategists to create innovative utility offerings for existing collections, strengthening the community and raising floor prices.

New York, New York, United States

• Launched NFT Market for Broadway productions on the Hedera Hashgraph.• Constructed user interface using Next.js, TypeScript, CSS Modules, Material UI, Strapi CMS.• Designed a custom branded WordPress theme for the Third Act Blog, enhancing brand consistency.• Collaborated with UX/UI designer to improve marketplace featuring secondary sales and auctions.• Wrote documentation & integrated tests in Cypress for all code produced.

Chicago, Illinois, United States

• Developed a user-friendly MERN stack single-page application, enhancing user experience and navigation.• Built a comprehensive company blog site with Netlify CMS, centralizing all Roaring Grace published materials.• Created an online event and appointment scheduling system, streamlining client interactions and bookings.• Designed a visually striking logo, establishing a strong brand identity.

Chicago, Illinois, United States

• Trained in a variety of modern programming languages and frameworks.• Completed individual and group projects using React.js, Express, JavaScript, Python, Django,Node.js and git version control.• Designed front-end, coded and deployed full stack applications in a variety of programminglanguages, frameworks, and libraries.• Developed a portfolio of individually and collaboratively focused projects.

Chicago, Illinois, United States

• Developed and maintained a custom themed Shopify e-commerce website using Liquid, HTML, CSS, and JavaScript, converting the majority of customers to monthly subscribers, ensuring steady revenue streams.• Established and honed brand elements, achieving recognition in national and local media, increasing brand awareness.• Orchestrated a 48-state cold-chain distribution system, ensuring product quality and customer satisfaction.• Built and oversaw a licensed commercial production facility, optimizing production processes and compliance.• Handled all aspects of PR, including issuing press releases and making news and mediaappearances on national and local outlets (NBC, ABC, FOX, WGN, WLS, Chicago Magazine).

Chicago, Illinois, United States

• Sourced and ordered live seafood based on seasonality and sustainability, maintaining the largest volume raw bar in Chicago.• Supervised a prep team of 12, ensuring all food prep requirements were met for the restaurant, raw bar, and catering.• Wrote all raw bar menus and trained culinary team on sourcing and sustainability of all fish purchasedbar, and Boka Catering.

Chicago, Illinois, United States

• Cooked under Chef Grant Achatz in his Three Michelin Star kitchen.• Learned and experimented with the concepts of Molecular Gastronomy.• Made floating food on a nightly basis!

Chicago, Illinois, United States

• Directed the culinary team through expansion, growing the company from 6 to 16 establishments.• Managed all purchasing, scheduling, menu planning, hiring, maintaining food & labor costs.• Innovated new menu items and optimized kitchen processes, increasing customer satisfaction reviews by 21%.

Chicago, Illinois, United States

• Consulted and advised in the setup of standard operating procedures and menu design.• Established all vendor and purveyor contracts.

Chicago, Illinois, United States

• Collaborated with executive and corporate chef to design menu for a new shared plates upscale dining concept for Restaurants America Group.• Trained and managed all line cooks, prep staff and dishwashers.

La Jolla, California

• Operated four restaurants, a tapas bar, and 24-hour room service out of one kitchen.• Controlled flow and timing of cooks on the line to meet needs of the expeditor, servers and guests.

Chicago, Illinois, United States

Chicago, Illinois, United States

Los Angeles, California, United States

• Played the role of young Nicholas Newman on the #1 Daytime drama• Outstanding Child Actor Nomination: Soap Opera Digest Awards · May 1994• Best Youth Actor Nomination: Young Artists Awards · Feb 1994

Software Engineering Immersive, Computer Software Engineering

Bachelor Of Professional Studies, Individualized Major In Economics And Hospitality Management

Activities and Societies: Benjamin Franklin Honors Society

Associates Of Applied Science, Culinary Arts / Hospitality Management