Leading Zeta's best in market Higher Education division and expanding industry verticals serviced throughout the performance marketing space. Driving innovation, data empowered Martech, and orchestrated omnichannel deployment to help our partners acquire, grow, and retain customers

Independent leading industry organization for performance marketing space focused on governance & standards, lobbying relationships, education, and advocacy.

Developed and lead innovation & digital transformation center of excellence for OSG enterprise (parent company to DoublePositive) with focus on developing enterprise digital transformation & valuation drivers for OSG (multinational PE rollup). Executing on core PE investment thesis to transform enterprise into data led SaaS customer engagement platform. Led future state tech stack business design for outcome-based marketing automation / orchestration through CDP, DSP, conversational AI platform driven by developed data asset. Designed, developed, & led data monetization strategy for product performance, omnichannel customer engagement, and increased firm valuation through revenue composition shift to higher value revenue (payment & FinTech) for OSG.

Executed functional reorganization of eight acquired marketing services companies into unified operating organization. Developed MVV & operating framework to govern functional transition across paid media, direct mail, ESP/marketing automation, and multi-channel call center channel executions. Developed and managed executive staff responsible for Client Success & Technical Account Management, Strategy & Solution Development, Creative & Design, Data Monetization, Reporting & Analytics, Digital Media Delivery, and Contact Solutions Delivery. Responsible for $100M in P&L accountability, 250 professional staff, and 1200 additional production staff.

Executive leadership for performance marketing service provider. Lead all functional domains with full accountability for financial performance, strategic vision, and core valuation drivers. Cross functional management across (commercial) customer success / sales, (technology/product development) development & infrastructure, digital media agency, and finance office. Drove 155% revenue growth and 2.25X increased EBITDA contribution from 2019 to 2021 fiscal years through commercial growth, product/platform development, operational efficiency gains, and strategic execution of multiple tuck in acquisitions.

Led finance, technology, operations, and product functional domains of organization, including direct management of agency and lead generation businesses. Established market development and product strategy to expand service offering into broader industry footprint. Drove contact solutions operating leverage by in sourcing labor & significant technology improvement resulting in 730 bps GP Margin Expansion.

Directly managed agency business including pay per lead, paid digital media (search, display, social), lead nurturing, and lead generation products. Led expansion of product offering, servicing technology, compliance framework, analytics infrastructure, and organizational design to position & execute scaled growth. Transformed from high revenue concentration business line to healthy, scaled customer and offering portfolio.