Oversaw the planning, development and execution of a unique start-up snack food concession business.Completed rigorous market research to identify niche in snack food industry, create innovative and appealing product, and conceptualize unique brand and design. Developed and implement complete concept including recipes, standardized manufacturing protocols, packaging, branding and marketing strategies to successfully launch and maintain a thriving business. Key Achievements:➢ Conducted face-to-face marketing and prospecting to create product demand at special events and festivals.➢ Created written procedures for team members and vendors to follow for delivering and processing raw materials.➢ Tracked correspondence with prospects, employee communication, inventory and revenue in Word, Excel or QuickBooks, accordingly, and also processed weekly payroll reports.

Developed and executed strategies to penetrate new markets and expand existing business throughout Michigan for multinational biotechnology company that provides natural solutions for the feed and food industries. Contributed to profitability and market share growth by initiating contact, presenting competitive advantage, and closing sales with major livestock producers and feed manufacturers. Prospected new customers and managed expectations. Actively researched new markets to gain an in-depth understanding of the territory and customer needs/demands. Developed reports and track sales progress. Key Achievements:➢ Prospected and conducted one-on-one visits with customers to establish trust, present products, and secure profitable relationships; met with 10% of Michigan dairies (equating to 35,000 dairy cows). ➢ Played an integral role in market growth and expansion by proactively locating and penetrating new contacts in the livestock feed industry; established an extensive list of feed mill managers, nutritionists, dairy specialists, and consultants.➢ Successfully served as the first territory manager for the state of Michigan; built relationships with major livestock producers and feed manufacturers to promote future revenue growth.

Oversaw farm operations, including production, maintenance, and inventory management (feed, supplies, and livestock). Recommended strategies to enhance productivity and resolve problems. Reported on production, livestock mortality, and water consumption. Ensured the safety of staff and visitors. Implemented administrative processes and payroll. Tracked resources and expenses. Managed teams.➢ Identified inefficiencies, achieved approval by senior management, and initiated the process of restructuring organizational procedures to streamline and improve processes at all levels.➢ Proposed innovative strategies to enhance safety, cut costs, improve farm appearance, resolve infrastructure damage caused by rodents, and improve morale.➢ Successfully managed all operations while the Farm Manager was unavailable for 90 days.

Promoted from Assistant Farm Manager (Nucleus Unit Dam Line) to manage multi-purpose farm that handled commercial business and R&D while serving as a showcase for local, national, and global clients. Served as a consultant and advisor to international commercial clients. Produced and delivered technical presentations that illustrated the benefits of JSR genetics and breeding stock to corporate customers. Compiled production data. Operated state-of-the-art feeding system. Managed cross-functional personnel. Key Achievements:➢ Created a system to identify individual pigs ready for slaughter, increasing slaughter weights and producing an additional income of $46,000 each year.➢ Developed an innovative on-farm gilt selection program based on genetic merits that was recognized by supervisors and company directors.➢ Successfully contained an outbreak of Actinobacillus pleuropneumoniae (APP) and salvaged hundreds of pure-bred gilts that were vital to the company genetic pool.

Provided hands-on support for outdoor swine production systems while collecting scientific data for study on sow behavior and management practices (through Aberdeen University). Also performed research to maximize return per kilo of slaughter pig. Maintained top animal health status, with a weaner mortality rate of under 4%.

Built and managed poultry egg production farm including land selection, barn design, procedure development, and staffing. Created the retail sales strategy. Negotiated the profitable sale of the company in 1995

Presented agricultural machinery to clients and worked with agencies in brochure and catalog design. Prepared sales estimates worth up to $750,000. Managed logistics of $650,000 poultry feed manufacturing plant.