• Analyze and develop topline ecommerce promotional plans based on current and historical KPIs for trends and insights• Partner with Merchandise Team, Ecommerce Merchant, and Digital Marketing Team, etc. in finalizing promotional calendar that aligns to daily sales, P&H, and margin expectations• Ensure delivery of the financial objectives through accurate and proactive management and forecasting of sales and promotions• Promoted brand strategy and message continuity across marketing communications within multiple campaigns• Use CRM and digital analytics to enhance understanding of trends and promotional activity• Own and manage Email & SMS programs

• Develop and implement a customer lifecycle email strategy, including acquisition, conversion, development, loyalty, and win-back to drive customer retention and lifetime value, as well as new buyer acquisition• Manage day-to-day production of Email Marketing Specialists & Social Media Manager• Designed and implemented social media strategies to align with business goals.• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.• Identified target market and key segments through in-depth analysis of markets and related trends.

• Manage the end-to-end program, including: Production schedule, segmentation, QA, and, including creation and testing of promotion codes• Manage day-to-day production of Email Marketing Specialists• Develop and implement a customer lifecycle email strategy, including acquisition, conversion, development, loyalty, and win-back to drive customer retention and lifetime value, as well as new buyer acquisition• Partner with merchandising team to develop products and offers to drive engagement, revenue and brand perception• Recommend and implement new campaigns and initiatives to improve performance• Manage email platform enhancement setup with ESP or 3rd party provider; lead testing of setup of email platform enhancements

• Strategized and implemented email personalization and dynamic content.• Developed ongoing strategies to optimize for email performance and conversions.• Executed audience selection criteria by uploading audience lists and creating audience queries within marketing automation tool.• Managed multiple simultaneous email campaigns from start to finish.

•Responsible for all daily activities that drive an effective email program (product selection, segmentation, creative review, KPI’s, metrics and all email related reporting)•Create promotional emails in Salesforce, including theme, product and category selection•Implement e-mail campaigns developed in conjunction with Marketing, Advertising and Product Development teams•Thorough understanding of email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement and retention•Develop and manage continued growth and quality of email lists, buyer segmentation and contact strategy•Create, maintain and distribute email reports daily, weekly, monthly and yearly •Create ad hoc email reports

• Provide campaign reporting and analysis and recommend strategies across the full spectrum of our digital marketing and media activities• Create and distribute marketing channel specific reports daily, weekly, monthly and yearly throughout the company• Support eCommerce team with web analytics and ad hoc reporting as needed• Analyze and compile results for A/B multivariate tests, and deliver recommendations to key stakeholders

-Create and distribute marketing channel specific reports daily, weekly, monthly, and yearly throughout the company-Provide and present ROI analysis on all marketing campaigns and sales activities to upper marketing management-Create and maintain individual reports for Email, Paid Search, SEO, CSE, Social, and Affiliate marketing-Analyze marketing data to assist in determining short/long term strategic planning and productivity-Devise strategic methodologies to collect new data and design processes to effectively obtain existing data

-Created and uploaded all new products bought by purchasing team for our websites-Created and maintained all size charts by brand and gender on the websites using html code-Assisted in uploading and croping all photos from the MLB, NHL, and NBA stores-Sustained quality assurance to all products before they became live on the website and visible to consumers-Processed daily error and data integrity reporting to maintain an optimal site experience for customers