John Erickson Email & Phone Number

Chicago, IL, US

Lincolnshire, IL, US

• Analyze and develop topline ecommerce promotional plans based on current and historical KPIs for trends and insights
• Partner with Merchandise Team, Ecommerce Merchant, and Digital Marketing Team, etc. in finalizing promotional calendar that aligns to daily sales, P&H, and margin expectations
• Ensure delivery of the financial objectives through accurate and proactive management and forecasting of sales and promotions
• Promoted brand strategy and message continuity across marketing communications within multiple campaigns
• Use CRM and digital analytics to enhance understanding of trends and promotional activity
• Own and manage Email & SMS programs

Lincolnshire, IL, US

• Develop and implement a customer lifecycle email strategy, including acquisition, conversion, development, loyalty, and win-back to drive customer retention and lifetime value, as well as new buyer acquisition
• Manage day-to-day production of Email Marketing Specialists & Social Media Manager
• Designed and implemented social media strategies to align with business goals.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Identified target market and key segments through in-depth analysis of markets and related trends.

Lincolnshire, IL, US

• Manage the end-to-end program, including: Production schedule, segmentation, QA, and, including creation and testing of promotion codes
• Manage day-to-day production of Email Marketing Specialists
• Develop and implement a customer lifecycle email strategy, including acquisition, conversion, development, loyalty, and win-back to drive customer retention and lifetime value, as well as new buyer acquisition
• Partner with merchandising team to develop products and offers to drive engagement, revenue and brand perception
• Recommend and implement new campaigns and initiatives to improve performance
• Manage email platform enhancement setup with ESP or 3rd party provider; lead testing of setup of email platform enhancements

Lincolnshire, IL, US

• Strategized and implemented email personalization and dynamic content.
• Developed ongoing strategies to optimize for email performance and conversions.
• Executed audience selection criteria by uploading audience lists and creating audience queries within marketing automation tool.
• Managed multiple simultaneous email campaigns from start to finish.

Lincolnshire, IL, US

• Responsible for all daily activities that drive an effective email program (product selection, segmentation, creative review, KPI’s, metrics and all email related reporting)
• Create promotional emails in Salesforce, including theme, product and category selection
• Implement e-mail campaigns developed in conjunction with Marketing, Advertising and Product Development teams
• Thorough understanding of email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement and retention
• Develop and manage continued growth and quality of email lists, buyer segmentation and contact strategy
• Create, maintain and distribute email reports daily, weekly, monthly and yearly

Lincolnshire, IL, US

• Provide campaign reporting and analysis and recommend strategies across the full spectrum of our digital marketing and media activities
• Create and distribute marketing channel specific reports daily, weekly, monthly and yearly throughout the company
• Support eCommerce team with web analytics and ad hoc reporting as needed
• Analyze and compile results for A/B multivariate tests, and deliver recommendations to key stakeholders

New York, NY, US

-Create and distribute marketing channel specific reports daily, weekly, monthly, and yearly throughout the company-Provide and present ROI analysis on all marketing campaigns and sales activities to upper marketing management-Create and maintain individual reports for Email, Paid Search, SEO, CSE, Social, and Affiliate marketing-Analyze marketing data to.

New York, NY, US

-Created and uploaded all new products bought by purchasing team for our websites-Created and maintained all size charts by brand and gender on the websites using html code-Assisted in uploading and croping all photos from the MLB, NHL, and NBA stores-Sustained quality assurance to all products before they became live on the website and visible to.