John O'Toole (Fcim) Email and Phone Number

Nudge Partners is a collective of highly accomplished director level subject matter experts that like to roll their sleeves up and help take businesses to the next level. Covering all the key functions Nudge Partners like to work with progressive growth orientated companies who are committed to staying agile and moving fast. Clients include Edison Health, Spark64 AI, Fullers 360, Utemaster

Brand and business growth consultancy – I help organisations to change in order to grow in todays digital first world. This usually involves the facilitation of cross functional teams using design thinking tools, overseeing the writing of a growth plan and digital transformation plan, obtaining CEO and board approval and then a period of mentoring/consulting/project management to ensure that the key strategies are executed to a competitive level and the growth capabilities locked in. I work with best of bred partners to ensure that the right external expertise is brought to the table foe each project. I always start from a brand management context as brands and innovation are every company's growth engines.Clients have included Revolution Fibres, Solution Dynamics, Youthline, Yellow Pages Group (Digital Transformation & Growth Strategy), Green Cross Health, Southern Cross Health Society (Digital Transformation and Growth Strategy) , Kode Biotech (NZ Innovator of the year 2016 - International Commercialisation Strategy), Eye Institute, Richards Partners, Chrysalis Innovation Lab, Retailnous, Snowcentre, SUPCentre, Edge Creative, Duke Engines, Methven, Paua World, Pfizer New Zealand, Steen’s Honey, Living Nature Natural Products, Living Matrix, Cellular Improvements, MH Communicate, MH VAM, NZARFD (Foodfirst), New Hemisphere, Spraytanz, Bell Tea Company, Radar Creative, Cellular Improvements, Dayone Limited, Omni Orthopedics PTY Ltd, Systems Controls Ltd, Maxbuild Limited, Healtheries NZ Ltd, Horley's Health.

AUT - Business Planning and Innovation (2014 - present), New Zealand CEO Symposium (2011) - Branding, AUT - Branding, Better By Design (2006), DMA Conference - New trends in marketing practice, Newspaper Industry Conference, New Zealand Marketing Excellence Conference, Auckland University - Brands, Otago University - Innovation in practice, Massey University - New Product Development, Carrington University - Brand Management, 3A's Conference - Briefing Creative, Saatchi & Saatchi Conference, TVNZ Sales Conference - Negotiating VID's, TV3 Sales Conference

Assisted founder/CEO to write business plan and growth strategy. Targeting large pharmaceutical licensing opportunities for a powerful biotech platform technology which is water soluble and can add virtually any bio-active molecule onto virtually any surface.

A collaborative cloud based SaaS solution to help retailers and suppliers optimise pricing and promotional activity. Pricing is the single biggest profit level for both retailers and most of their suppliers and promotional activity is one of the largest expenses and arguably the hardest to measure. Pricing activity is also one of the key drivers of supplier chain variability. Retailnous creates a collaborative platform that measures every price movement y store by day and all of th4e agree related costs from a retailers view, every suppliers view and the agree common view between them.

Responsibilities included - Strategy development and execution to meet product, acquisition and retention targetsAchievements• HealthEssentials Southern Cross' mobile optimised product. • Four life stage based marketing campaigns featuring Lisa Carrington • Restructured the P&M department• Introduced experiential and acquisition marketing toolkits• Set up comprehensive continuous sales and marketing metrics across all channels

I was involved with the Snowcentre since its inception in 1990 and with Ski Travel Specialists and Woody's Ski Shop before that. The Snowcentre has three stores and a Stand-up Paddleboard division (SUPCentre).

Living Nature is one of the world’s first truly natural, safe and effective skincare brands. Based on New Zealand’s native plants and honeys with their unique healing properties it is sold on other 10 countries. Completed a LBO in 2009 during the GFC to buy Living Nature and grow it internationally having run the company a number of years earlier. Now 100% owned by New Image Group.

Originally a Brandbiz client, Living Nature still represents one of the best things that I had ever seen in terms of what I believe NZ should be focusing on i.e. exporting high value added branded goods based on New Zealand’s unique competitive advantages in this case ingredients from our native plants. We obtained a $2m government grant and worked with IRL and other CRI’s to help identify and develop the ingredients and technology to develop the most natural and effective skincre range based on New Zealand’s unique nature. Living Nature is exported to over 12 countries.

I oversaw the establishment of the Marketing and Innovation function for the new Goodman Fielder when it merged five large businesses to form one entity. GF had over 65 brands operating in 35 categories, 41 M&I staff and a marketing spend of over $20m. Key brands included Bluebird, Quality Bakers, Meadowlea, Irvine’s, Uncle Toby’s, Diamond, Pampas, DYC, Vogel’s, Freya’s, Ernest Adams, Edmonds and Champion. Launched Edmonds Cooking Class TV programme to cost effectively support all of the smaller cooking and baking products that wouldn’t otherwise be able to be advertised and promoted.

General Manager responsible for the New Zealand business managing 26 brands in 13 FMCG food categories as well as Robert Harris Foodservice, Robert Harris Café Franchise (36 stores), Horley's Health and Mocopan Coffee in Melbourne Australia. Responsible for over 350 staff across two manufacturing sites in NZ and a further 100 FTE’s and one manufacturing site in Australia. Director of JV Company Rio Beverages Limited and alternate director of JV company Dominion Salt Limited. My team achieved market share growth across 13 FMCG food categories for 36 consecutive months. We also achieved E.V.A. turnaround for Mocopan Coffee in Australia. We revitalised the Robert Harris Franchise achieving its first profit as a system transforming it from green livery into coffee colours.

Consumer branded and commercial grower garden supplies company. Merged five SME’s to create a viable competitor to Yates. Sponsored the inaugural “Ellerslie Flower Show”, Sponsored “Maggie’s Garden Show” on TV and created the inaugural “Garden Centre of the year awards” along with garden corners in Pak n Saves. Brands include Watkins, Claber, Phostrogen, Nitrosol, Osmocote, Smiths Soils, Greatgrowth, Roundup, Network, Crystal Rain

Achieved market share growth in all six categories and their highest ever market shares in Novelties and Family Packs. EBIT went from $3m to $18m. We painted the Tip Top building in bright fun colours and neon ice cream cone. We reintroduced “Real Ice Creamier brand tag line”. We introduced the blue diary signage with cones. Over 3 years we relaunched all 26 of Tip Top's sub brands. We introduced the Tip Top Special Events equipment to better reach consumers on peak consumption occasions. My team won marketing award for relaunch of Tip Top Frozen Yoghurt. Tip Top’s trade spend system was applauded by Heinz in their inaugural global trade spend audit.

Specialist Ski Travel Agency

Achieved market share growth in all six FMCG food categories. Our team achieved 25% of sales from new products launched in previous 18 months. We achieved profit in the Australian market for the first time since launching there. WFF was one of the first grocery suppliers in New Zealand to have true cost based profit by account reporting in place.

Relaunched Lion Beer as Lion Red. Successful “Give em a taste of Kiwi” campaign with Graham Lowe and NZ Rugby League. “Successful Give em a taste of Lion Campaign” with Peter Blake and Lion New Zealand. Relaunched Speights in its current blue and orange livery, the “Pride of the South” brand tag line and the original “Speights Southern Man” campaign which is still running today. Ran the original “Stand by the All Blacks” campaign and sponsorship for the inaugural Rugby World Cup.

Asst Product Manager ICI Textiles, Technical Sales Rep ICI Plastics, Technical Sales Rep ICI Chemicals