John Osterkamp Email & Phone Number

Fairfield, Ca, Us

Santa Rosa, California

Developed and managed a large book of business for E-commerce, inside, direct-to-consumer, and international sales for a leading provider of automotive aftermarket products; partnered with senior management to establish guidelines and set strategy for marketing campaigns. •Oversaw all aspects, including on-site marketing programs and strategies, for DPB’s consumer E-commerce store generating $8M in annual revenues; leveraged appropriate and effective marketing assets to develop conversion strategy, create the marketing funnel, and deliver sales and marketing growth.•Managed secondary marketplaces; created individual marketing strategies for each platform including product selection, messaging, sales conversion, and post-sales messaging.•Authored high-quality content around relevant terms and integrated content marketing and blog contributors. •Developed innovative new marketing programs/approaches/strategies to drive higher brand, product, and industry awareness among new prospects, reinforce brand to existing customers, and convert engagement into sales.•Created and managed multiple email strategies, including segmented campaigns, to drive high open, click-through, and conversions.•Managed and improved organic SEO and goal-setting based on click through rates, traffic, and conversions.•Defined business KPIs.•Predicted sales and optimized budgets for maximum ROI.•Generated sales analysis on both inside sales/website sales performance. •Analyzed inbound marketing activity, continually refining processes to convert customers/drive sales.•Leveraged consumer/business partner surveys to conduct insight into new product categories. •Established and monitored budget requirements across multiple business units. •Directed the day-to-day activities of a team of 15 responsible for taking inbound and outbound member calls in a high-volume, fast-moving call center.•Hired, promoted, and developed talent.

Santa Rosa, Ca

•History of pioneering and refining processes and creating and communicating strategic vision.•Consistently delivered sales and marketing growth against aggressive revenue objectives.•Verifiable track record of driving superior sales enablement and building scalable customer operations.•Documented success integrating solutions-based initiatives that surpass expectations.•Recognized for empowering front-line employees through intensive sales training and analysis to increase productivity and ROI.

Santa Rosa, Ca

Incorporated marketing strategies and best practices to maximize business growth for the battery brand preferred by auto technicians in North America; recognized SME in marketing campaigns, B2B strategies, and outside event marketing plans. •Cultivated relationships with industry professionals and competing brands to gain a better understanding of the overall view of the industry’s E-commerce strategy; adapted quickly, willingly, and easily to new E-commerce sales and marketing trends. •Identified and penetrated/targeted ‘outside-the-box’ industries, with overwhelming success, to open up new markets/customers/lines of business.•Presented marketing campaigns through an omni-channel approach driving E-commerce, store, and mobile sales.•Launched email campaigns and analyzed reach through various software providers including Exact Target, Constant Contact, and MailChimp.•Produced and delivered detailed daily/weekly/monthly inside sales and website sales reports. •Researched the E-commerce market and attended multiple internet retailer and automotive conventions including IRCE and SEMA.•Collaborated with the sales team to review quotes, develop new business, and deliver superior customer service. •Developed strategic plans, in tandem with Company executives, to manage new business submissions across areas of concerns.•Standardized training materials, and introduced new processes, on sales trends/guidelines. •Facilitated annual senior leadership product training on new guidelines/new product exposure.

Santa Rosa, Ca

•Championed active projects on E-commerce sales, brick and mortar sales, inside consumer sales, and international business development; trained new and existing team members on contracts, guidelines, and closing sales with accountability for a $15M E-commerce book of business.•Spearheaded software integration and sales team training; tailored customer interactions to accomplish more tasks fulfilling consumer expectations, increasing sales, and improving proficiency.

Eureka, Ca

Bachelor Of Business Administration - Bba

Coursework Completed Toward An Associate Of Science (As) Degree, Criminal Justice/Police Science