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I provide counsel on communications, public relations and social media strategy, with a focus on developing plans that have a clearly defined path to execution.My past experience includes finding new ways to tell stories for legacy brands like Hershey's, Virgin Mobile, and Beam Global. Some of my most creative work involves developing launches and messaging for smaller startups such as Cue Medical, Movember, Canary and Grubhub.
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Executive Vice PresidentArchetypeNew York, Ny, Us -
Executive Vice PresidentArchetype Nov 2022 - PresentSan Francisco, California, Us -
Senior Vice PresidentArchetype Mar 2019 - Jan 2023San Francisco, California, UsPushing new ideas and integrated communications programs for magnetic brands and incredible teams at Archetype (formerly Bite). -
Senior Vice PresidentBite Communications Mar 2017 - PresentSan Francisco, California, UsOversee the growth and development of the New York office, providing high level communications strategy to a range of clients in the tech and consumer space. -
Head Of CommunicationsCanary (Canary.Is) Feb 2015 - Mar 2017New York, New York, UsCoordinated external communications at Canary, overseeing public relations, social media and influencer strategy. Strong focus on content strategy and engagement. Worked closely with overall team to build the brand and redefine security for one of the industry's fastest growing startups. -
Guest LecturerNyu School Of Professional Studies Oct 2010 - Oct 2016New York, Ny, UsGuest speaker on Social Media for NYU's Graduate course in Integrated Marketing. -
PrincipalEvc Group, Inc. Jan 2013 - Jan 2015Tasked with driving and reframing the business. Ran the Integrated Communications team with a focus on technology and healthcare. Agency of record for public relations and advertising for Maquet North America. Coordinated launch campaigns for crowdfunded startups like Canary and Cue, practice support for medical devices at AngioDynamics and financial media programs for Mazor Robotics.
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Director Of Consumer EngagementReal Chemistry Apr 2011 - Jan 2013New York, Ny, UsClient Partner at WCG (now Real Chemistry) working with brands in the Consumer and Pharma space to manage integrated campaigns across the Engagement, Analytics, Content and Digital teams. Led account teams for Hershey's, Warner Bros. and Michaels, among others. -
Vice PresidentShift Communications Aug 2006 - Apr 2011Boston, Massachusetts, UsBuilt a consumer practice at SHIFT focused on hybrid programs that delivered the right mix of traditional programs and social engagement. Worked with a range of brands such as Club Med, Overstock.com, Everbank, Home Depot and Cruzan Rum. Opened and led the firm's New York office. -
Account ManagerFitzgerald Communications Sep 2002 - Jul 2006Us -
Account ManagerFleishman Hillard 2006 - 2006St. Louis, Mo, Us -
Assistant Account ExecutiveBrodeur Worldwide Oct 2000 - Dec 2001Boston, Ma, Us
John P. Carter Skills
John P. Carter Education Details
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Haverford CollegeEnglish
Frequently Asked Questions about John P. Carter
What company does John P. Carter work for?
John P. Carter works for Archetype
What is John P. Carter's role at the current company?
John P. Carter's current role is Executive Vice President.
What is John P. Carter's email address?
John P. Carter's email address is jc****@****omm.com
What is John P. Carter's direct phone number?
John P. Carter's direct phone number is +161728*****
What schools did John P. Carter attend?
John P. Carter attended Haverford College.
What are some of John P. Carter's interests?
John P. Carter has interest in Wcg, Lot18, Dunkin' Donuts, The Grommet, Harry Potter, Com, Manilla, Skittles, Shift Communications, Movies And Creative Franchise.
What skills is John P. Carter known for?
John P. Carter has skills like Public Relations, Media Relations, Integrated Marketing, Social Media, Crisis Communications, Strategic Communications, Message Development, Marketing, Social Media Marketing, Corporate Communications, Facebook, Content Strategy.
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