John Pak Email & Phone Number

Minneapolis, Mn, Us

Eden Prairie, Minnesota

• Identify gaps in portfolio and investigate opportunities for organic and inorganic growth. Prepare business case for all prospective investments.• Assess global opportunities for Bracco Medical Technologies' total product portfolio across all subsidiaries. • Engage with clinicians in US and global markets to capture the voice of the customer (VOC) and advance business development. Promote organizational understanding of clinical perspectives by sharing knowledge internally.• Partner with internal experts and third-party vendors to understand the reimbursement environment in the US and internationally. Lead development of value-based reimbursement strategies and tools. • Achieve consensus and collaboration among diverse stakeholders, including executive team, global sales organization, R&D, clinical, legal, quality, regulatory, manufacturing, and downstream marketing.

Eden Prairie, Minnesota

• Led analytics function to drive business strategy with oversight of three FTEs and all product management, market research and analytics, and competitive intelligence activities. • Advanced five-year enterprise business planning process.• Partnered with Finance to create a comprehensive financial model for annual business valuation.• Designed and owned the planning process for global blueprint and portfolio investment that identifies, prioritizes, and guides implementation of all R&D projects and resourcing.• Engaged with clinicians in US and global markets to capture the voice of the customer (VOC) and advance business development. Promoted organizational understanding of clinical perspectives by sharing knowledge internally.• Member of clinical science review committee. Selected trials for funding and provide input to research protocols to ensure alignment with ACIST’s objectives.• Led development of value-based reimbursement strategies and tools. • Convened and led cross-functional teams to execute product and market development plans. • Oversaw all marketing analytics, market research and competitive intelligence activities.• Identified, developed and led an effective team of upstream marketing and marketing analytics professionals.

Eden Prairie, Minnesota

• Identified unmet needs and collected product requirements by interacting with interventional cardiologists, vascular surgeons, and radiologists across US and international markets; observing procedures; attending clinical conferences and monitoring market data.• Guided development of Class II devices through clinical trials, including IDE and ethics board submission, input to protocol, clinical site selection, contract negotiations and training of investigators and staff.• Provided VOC input to product development process. Validated product concepts with KOLs.• Prepared business case and charters for all new products going into development.• Led cross-functional teams to ensure organizational readiness for new product introductions. Transitioned products to downstream marketing team for launch.

Eden Prairie, Minnesota

• Identified unmet needs in cath lab, peripheral and CT markets. Generated product ideas and assisted with concepts. • Developed one- and five-year product roadmaps.• Defined and articulated product requirements. • Prepared market assessments, competitor analyses and financial models (P&L, NPV).

Bloomington, Minnesota

• Managed the life cycle for two products, including the company’s flagship. Increased revenue by 11% across both products. Launched five product enhancements in 15 months.• Developed a strong understanding of capital equipment sales and marketing.

Plymouth, Minnesota

• Responsible for $3M annual marketing budget and a team of nine marketing professionals. • Led development and launch of new products, enhancements, software and services. • Consolidated portfolio from 30 products to 10, resulting in a 15% gain in production efficiency.• Drove the planning process for a new brand identity during the merger of three companies.

• Developed sales territories in eight states, becoming the company’s top sales manager.• Managed team responsible for sales, circuit design, manufacturing, quality and service.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Physics