John Palliser Email & Phone Number

Accomplished marketing insights professional with extensive experience in leadership roles within pioneering marketing and insights consultancies based in Melbourne, Sydney, London and New York. Powered by a fascination for understanding how consumers behave with categories and brands and what triggers vs inhibits these behaviours – particularly via segmentation and always with the ultimate endgame of identifying how brands and businesses can grow.With a 20+ year passion & track record for delivering consumer insights that unlock brand growth, I have successfully led major client relationships and projects at global, regional and local levels. As well as building client relationships to a trusted advisor level, I have successfully developed agency teams and a dynamic agency business and been responsible for offer development at a global level. Always in a really collaborative manner.Focus of experience has been across all facets of FMCG as well as service businesses such as telecommunications, financial services, education, entertainment and retail.Considerable expertise in market & customer segmentation. Also highly skilled and experienced in brand equity, innovation (including ideation and concept development), portfolio planning, brand positioning, multi-market (including global) projects, a broad spectrum of quantitative and qualitative insight techniques, insight engagement and action planning as well as workshop facilitation.

Listed skills include Customer Insight, Segmentation, Marketing Research, Marketing, and 12 others.

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  University Of Melbourne

  Mathematics And Statistics