- Responsible for ownership and architecture of the marketing automation technology stack featuring Adobe Marketo, Segment, Intercom, Clearbit, Sendgrid.- Delivering, operating, and optimising marketing automation platforms to drive customer acquisition, solution adoption and customer retention in a complex, global, software as a service business.- Collaboration with a global group of stakeholders with varied initiatives in driving personalised, data driven campaigns.- Supporting… Show more - Responsible for ownership and architecture of the marketing automation technology stack featuring Adobe Marketo, Segment, Intercom, Clearbit, Sendgrid.- Delivering, operating, and optimising marketing automation platforms to drive customer acquisition, solution adoption and customer retention in a complex, global, software as a service business.- Collaboration with a global group of stakeholders with varied initiatives in driving personalised, data driven campaigns.- Supporting the marketing operations and IS teams in configuration/development of Salesforce.- Ensuring Marketo is configured and used in a way that supports the requirements of marketing, sales and technology. Troubleshooting sync issues and enhancing usage and automations.- Leading an effective marketing automation team, including a digital marketing specialist and technical analyst. Ensuring the team meet the needs of the wider business for operational support and in depth reporting and analysis.- Managing the marketing database and data management initiatives, including design of segmentation and analysis, data augmentation from third party tools and online sources, GDPR, and flow of leads between Marketo and Salesforce.- Training the wider team to an appropriate level of marketing automation tools to enable self sufficiency and scalability.- Housekeeping of redundant or conflicting systems and technology, continuously justifying the existence of certain tools and their place in the wider technology stack.- Vendor and third-party agency support management.- Consulting within the business on effective digital marketing strategy. Providing frameworks and guidance to improve the effectiveness of marketing efforts. Show less

- Product Owner/Business Lead for Salesforce Marketing Cloud and related marketing automation tools and processes. Responsible for internal and external development teams work on the Marketing Cloud. Stakeholder management. Vendor management. Forecasting and budget requirements.- Maximizing business value from investment in marketing technology. Optimization of existing products to achieve more from what we have.- Working with the Head of Digital and Digital Marketing Manager on… Show more - Product Owner/Business Lead for Salesforce Marketing Cloud and related marketing automation tools and processes. Responsible for internal and external development teams work on the Marketing Cloud. Stakeholder management. Vendor management. Forecasting and budget requirements.- Maximizing business value from investment in marketing technology. Optimization of existing products to achieve more from what we have.- Working with the Head of Digital and Digital Marketing Manager on business cases to access and justify investment in rapid expansion of marketing technology stack.- Creating and delivering Lotto NZ's direct marketing road map and strategy. Leading the transformation to a data-driven business. This is planned and reviewed on a quarterly, yearly and 3 yearly basis.- Ensuring continuous optimization of all Lotto NZ digital communications. We run rigorous analytical tests and evaluate business and user feedback. Every incremental gain counts! - Building personalised, segmented approaches to how we communicate with customers. This includes everything from high-level segmentation to machine learning driven optimization. - Management of the Marketing Automation Specialist. They are responsible for all day to day operations of the direct marketing channel (eDM/Push) and assisting with development and administration of the Salesforce Marketing Cloud.- Supporting Digital Marketing Manager with execution of digital media strategy. Unifying direct communications and digital media to maximize performance. Assisting with Salesforce DMP implementation, use case and future planning.- Champion of Digital across Lotto NZ. Driving best practice, adoption and strategic thinking. Show less

- Collaborate with Head of Digital and DMM to create and execute Digital strategy and roadmap to achieve a variety of business goals.-Developing metrics and segmentation to create data driven digital campaigns.- Business lead for Salesforce Marketing Cloud. Administrator and operator of the marketing automation tool.- Management of one of New Zealand's largest email databases. Responsible for data integrity, classification and contact rules.- Work with the DMM and external… Show more - Collaborate with Head of Digital and DMM to create and execute Digital strategy and roadmap to achieve a variety of business goals.-Developing metrics and segmentation to create data driven digital campaigns.- Business lead for Salesforce Marketing Cloud. Administrator and operator of the marketing automation tool.- Management of one of New Zealand's largest email databases. Responsible for data integrity, classification and contact rules.- Work with the DMM and external agencies to develop and execute a targeted direct comms strategy to engage and convert customers at all stages of the funnel.- Ongoing creation and optimization of digital direct comms channels to engage and convert customers at all stages of the funnel.- Responsible for DM components of companywide projects as well as proposing and delivering new initiatives to enhance the customer experience.- Analyze and optimize digital media strategy to drive revenue and registrations through the digital channel.- Work with digital agency to create and maintain a quarterly digital media plan across display, search, video and social, including planned test and learn activity.- Consult with business on campaign based digital media requirements.Salesforce Marketing Cloud Implementationinvolvement was both as part of the implementation and as a surrogate business owner representing stakeholder interests and concerns.- Consulted across RFI, RFP process. Assisted with creation of business case and selection criteria.- Documented current state of the digital marketing platform and what would need to be reproduced through multiple phases of the implementation.- Documented substantial and detailed requirements for all aspects of the implementation.- Worked with partners to create an implementation plan, including project timings and a sophisticated data model. - Involved throughout implementation in collaboration, development, testing and sign off. Part of Agile and Scrum development processes. Show less

- Manage, implement and continuously optimise CRM & website promotional specific initiatives that deliver to SKY TV's strategic, business, marketing and ROI goals.- Work closely with Marketing, Customer Services and key business stakeholders to determine overall priorities and areas of emphasis for CRM & digital promotional planning on SKY websites.- Management of SKY's eDM campaigns and automation, working with stakeholders to create and optimise emails including technical creation… Show more - Manage, implement and continuously optimise CRM & website promotional specific initiatives that deliver to SKY TV's strategic, business, marketing and ROI goals.- Work closely with Marketing, Customer Services and key business stakeholders to determine overall priorities and areas of emphasis for CRM & digital promotional planning on SKY websites.- Management of SKY's eDM campaigns and automation, working with stakeholders to create and optimise emails including technical creation, copywriting and analytics.- Create measurement and metrics that report on efficiency and results in relation to CRM & digital activity.- Liaise with communication, media, and digital agencies on a variety of projects across SKY TV's digital communications suite.- Co-ordinate with media agency to optimise digital advertising effectiveness.- Support the head of digital in relationships with internal and external stakeholders and representation of the digital team as required.- Business owner and administrator of Google Analytics and Tag Manager. Responsible for deployment, configuration, training and maintenance.- Managing online and digital reports for SKY’s online assets.- Complex data analysis and presentations to stakeholders. Show less

- Manage iSKY and SKY Television Facebook pages. Create and upload promotional imagery and text driving traffic to the SKY websites. Handle customer complaints/enquiries lodged through the Facebook pages.- Design, creation and implementation of imagery and copywriting viewed several million times per month.- Use of Google Double Click to promote iSKY content across the SKY suite of websites.- Assisting Content Production and Workflow manager with website testing and… Show more - Manage iSKY and SKY Television Facebook pages. Create and upload promotional imagery and text driving traffic to the SKY websites. Handle customer complaints/enquiries lodged through the Facebook pages.- Design, creation and implementation of imagery and copywriting viewed several million times per month.- Use of Google Double Click to promote iSKY content across the SKY suite of websites.- Assisting Content Production and Workflow manager with website testing and delivery.- Ensure SKY’s website content is compelling, fresh and promotes benefits of membership to website users.- Responsible for management, promotion and tracking of transactional video on demand sales for isky.co.nz.- Track user trends and strategically consider them to influence content decisions and promotion.- Ensure websites evolve to meet the changing needs of SKY and its customers, involving website planning, implementation, maintenance and enhancement.- Responsible for the processing of on demand content for some of SKY's biggest channels including SKY Movies, SKY Box Office, E!, Discovery and more.- Using Content Management Systems to create and manage allocated sections of the iSKY and SKY television sites. - Conduct the technical aspects of productizing programme assets and imagery.- Contributes actively to the wider SKY website team in relation to discussions of site development, product roadmap, etc. Show less

- Identifying areas of high search volume with limited competition.- Using Google’s keyword planner and related software to find short and long tail keyword strings to target.- Creating websites that occupy a niche within these parameters.- Setting up SEO, SEM and social media to drive traffic to the websites.- Monetising the websites using Google Adsense and Affiliation programmes.

- Created and managed these brands social media presence on Facebook and Twitter.- Develop strategies to involve social media in competitions and on-air activity at the radio stations.- Managed brand usage of Google Adwords and Facebook advertising.- Manage, develop, locate and create dynamic and interesting content for the web, using written as well as audio/visual methods.- Work with Programme Directors to develop growth strategies for the websites. This includes keeping up to… Show more - Created and managed these brands social media presence on Facebook and Twitter.- Develop strategies to involve social media in competitions and on-air activity at the radio stations.- Managed brand usage of Google Adwords and Facebook advertising.- Manage, develop, locate and create dynamic and interesting content for the web, using written as well as audio/visual methods.- Work with Programme Directors to develop growth strategies for the websites. This includes keeping up to date with all traffic statistics and trends, overseeing and implementing new features (including an entire redevelopment of the Classic Hits website) and co ordination across departments to insure efficiency.- Management and creation of one weekly and one monthly e-newsletter sent to over 30,000 subscribers.- Varied and considerable graphic design including web banners/graphics, posters, event tickets. Heavy use of Adobe Photoshop. - Support, train and encourage use of website among other staff.- Statistical analysis, metric monitoring and stakeholder reporting for station websites. Show less