Director Channel Marketing
CurrentResponsible for driving new customer acquisition and retention sales across Reliant inbound call centers, outbound telemarketing and door-to-door channels. Develop and drive strategic and tactical decisions as to how Reliant allocates sales resources in light of market-based and competitive opportunities, across key channels and customer touch points. Work cooperatively within Reliant, across a variety of teams, and externally, with marketing and channel contacts, to achieve critical business objectives for all parties and stakeholders. Oversee a team of channel managers and program analysts, along with our corporate and outsourced sales call centers. Key Results• Increased sales conversion rates in the inbound call centers from 17% to 47% in residential and 15% to 52% in small business.• Expanded door-to-door footprint to achieve double digit growth in channel• Implemented streamlined contract management process to enable small business sales teams to expand future switch capabilities• Expanded Telemarketing into the NE, securing over 8.000 customers in the first two months• Lowered incentive paid per sale by over 30%, while increasing conversion rates.• Bolstered sales conversion rates with the deployment of a standardized sales process.• Implemented comprehensive sales incentive programs to drive agent performance.• Redesigned call management system, which resulted in reducing customer misroutes by 75% in Small Business and 33% in Residential.