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John Paul Strong serves as the owner and operator of Strong Automotive, an automotive advertising agency in Birmingham, Alabama. In addition to leading the agency, John Paul is an owner of Hunter Ford, located in Marion, Indiana. In 2004, John Paul founded the version of Strong that exists today. He has grown the agency from its original 8 employees and 12 clients to today’s figures of more than 150 full-time employees and over 400 dealer clients. The company has received numerous accolades for workplace satisfaction and holds the prestigious Google Premier Partner title. Additionally, Strong has forged exclusive partnerships with Meta, ESPN, and nationwide media conglomerates to secure premium features and availability for its clients.Armed with the acumen gained from decades in the automotive industry, John Paul became an owner of Hunter Ford in December of 2022. He continues to serve as Strong’s top executive and has mobilized the agency’s resources to actualize a successful rebrand of the Ford dealership. In addition to day-to-day agency and dealership leadership, John Paul authors the Next Day Traffic series of blogs, with more than 1,500 automotive-focused articles published to date. He has also authored three editions of the Next Day Traffic book. His career success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40.” In 2018, John Paul was named CEO of the Year by the BBJ.John Paul earned a bachelor’s degree in communication studies and advanced public speaking from the University of Montevallo. John Paul is also a namesake donor of the university’s new communication building, Strong Hall. Once in the workforce, John Paul went on to further his education via Harvard Business School’s Executive Education Program.A resident of Birmingham, Alabama, John Paul and his wife, Amy, live with their four children – Lilly Grace, Anne Charlotte, Hudson, and Ford.
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OwnerStrong Automotive Jul 2004 - PresentBirmingham, Al, UsStrong Automotive is a privately-owned full-service automotive advertising and marketing company focused on partnering with individual automotive dealerships across the United States. Our expertise is planning, our strength is experienced people empowered with the tools and the drive to develop and perfect innovative processes necessary to produce next day traffic – the lifeblood for survival in one of the most competitive retail arenas. Our growth since 2004 can be attributed to our ability to provide each dealer with a specific plan that integrates traditional media as well as the rapidly emerging digital media. We create everything in-house ranging from direct mail to production. This asset allows for both the highest quality end-product as well as the ability to instantly respond when either a special opportunity or an urgent need arises.Within the planning process, our focus is on attaining and analyzing all research material available to the automotive market, especially buyer behavior which is in a state of constant flux. We understand and utilize multiple avenues to reach the individual dealer’s market. Our reputation as aggressive negotiators who deliver extremely high ROI for each and every media dollar is well-earned. The passion to consistently exceed expectations for innovation and execution has created valued stability with our current clients as well as generating prospective clients inquiring of our services. -
OwnerHunter Ford Dec 2022 - PresentHunter Ford, located in Marion, Indiana, offers both new and pre-owned vehicles, along with a certified parts and service center.
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OwnerStrong Direct May 2004 - PresentSTRONG DIRECT is an automotive Direct Marketing Company that specializes in direct contact executions exclusively developed for use by automobile dealers. This enterprise is a result of experience gained during my first venture into the business with Martin Advertising and the emerging need to locate perspective buyers in the ever-growing digital domain. Marketing budgets for nearly every dealer now include more dollars ear-marked for one-on-one messaging with a fast-moving target.Our services include direct mail and email contact with current customers and prospective buyers featuring messages specific to current vehicle status. These include equity mail/equity mining, service direct mail, as well as customer and conquest email campaigns. Within the last year, a follow-up program utilizing a call center solution has substantially increased the effectiveness of direct contact creating business activity.
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Account ExecutiveMartin Advertising 2002 - 2004My time spent with one of the most respected names in the automotive marketing industry provided a foundation that has proven invaluable for the knowledge gained in understanding the power of direct contact. My position focused on the creation of direct marketing campaigns and point-of-sale materials for Cadillac, GMC and Pontiac dealer ad groups in all 50 states at the Tier 2 level. With access to research material created at the national level, the programs developed were endorsed and supported by the national brand and advertising managers in General Motors of these respective brands. The success at this level led to developing localized direct marketing campaigns and traffic-producing promotions used by individual dealers and specialized groups. This client segment required much closer attention paid to overall costs versus unique benefits, as well as crafting a message that was localized with an immediate call-to-action – the very core of next day traffic!
John Paul Strong Skills
John Paul Strong Education Details
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University Of MontevalloMinor In Pre-Law
Frequently Asked Questions about John Paul Strong
What company does John Paul Strong work for?
John Paul Strong works for Strong Automotive
What is John Paul Strong's role at the current company?
John Paul Strong's current role is Owner, Strong Automotive.
What is John Paul Strong's email address?
John Paul Strong's email address is jp****@****ive.com
What is John Paul Strong's direct phone number?
John Paul Strong's direct phone number is +120590*****
What schools did John Paul Strong attend?
John Paul Strong attended University Of Montevallo.
What are some of John Paul Strong's interests?
John Paul Strong has interest in Boating, Skiing, Snowboarding, Cross Fitness Training, Sports Car Racing, Hunting, Fishing.
What skills is John Paul Strong known for?
John Paul Strong has skills like Advertising, Marketing, Email Marketing, Digital Marketing, Direct Marketing, Account Management, Marketing Strategy, Creative Direction, Seo, Social Media Marketing, Automotive, Direct Mail.
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