John Pennypacker Email & Phone Number

Irvine, California, Us

Multi-unit Club Pilates franchise owner in Charlotte, NC and surrounding areas. Opened Club Pilates Mooresville in May, 2017, Club Pilates Huntersville in January, 2018, Club Pilates Fort Mill in January, 2019, Club Pilates Dilworth in July, 2021, Club Pilates Plaza Midwood in April, 2024, and Club Pilates Rock Hill in July, 2024.

Andover, Ma, Us

Early-stage, venture-financed medical device leader in organ transplantation technology. Hired to lead planning and commercialization of ex-vivo lung perfusion (EVLP) system pending FDA clearance.

Minneapolis, Mn, Us

Fortune 500 $16 billion global leader in medical technology. Selected to lead development / execution of Advanced Energy (AE) marketing strategy for cardiac rhythm procedures, a key strategic market. Received 2014 Medtronic Advanced Energy Marketer of the Year Award.• Grew the existing $11M business to over $16M ($5M+, ~44% YoY sales growth) in FY’14, the fastest growing AE market.• Led AE partnership Medtronic’s Cardiac Rhythm Disease Management (CRDM), resulting in AE’s addition to the Perfect-Pocket™ campaign along with a recent product acquisition, a new rebate program, a Rhythm Theater presentation at HRS 2014, two new KOLs with cross-division product expertise, new surgical video, and significant FY'15 growth potential.• Created a dual-pronged physician education plan – leveraging 1) online physician education via multiple channels and 2) AE product integration into CRDM medical education.• Developed KOL strategy, identifying and adding 3 new physicians from academic centers and 2 new community physicians.• Launched the "Spare Your Leads the Heat" physician awareness campaign encompassing online webcasts, education, and lead generation, trade advertising, publication of a KOL interview in a trade journal, and new marketing collateral.• Identified 2 significant opportunities for incremental revenue – 1) brought on a physician consultant, developed a technique resource, and kicked off a pilot with select reps, and 2) supported a KOL to draft an abstract and poster presentation, initiated product testing via animal labs / bench top testing, and fostered a customer-pull strategy.• Developed AE's first Medical Advisory Board for the cardiac arrhythmia space after cultivating relationships with numerous physician KOLs. Led a kick-off meeting to assess clinical opportunities, defining the clinical strategy for FY'15.

Minneapolis, Mn, Us

Fortune 500 $16 billion global leader in medical technologyMarketing Strategy & Revenue Acceleration• Led marketing efforts on $40 million total knee arthroplasty market, the company’s largest.• Developed and executed new strategy, contributing to share gains, “stickier” customers, and nearly 30% YoY sales growth in 2011 and 2012. • Introduced strategy and developed / provided training at 2010 Global Sales Meeting and 2011 Global Sales Training Meeting, managing $50,000 in budget, surgeon KOL presenters, and introduction of new sales tools.• Guided medical education strategy, engaging multiple surgeon KOLs and supporting online and on-site events.New Product Launch & New Indications • Obtained surgeon VOC and supported development of a new, recently 510(k) cleared device.• Led limited launch of this device including development of surgeon technique guides and collateral, surgical video, and field training plan; managed device sales and demo unit forecasts.• Opened the market for shoulder arthroplasty, including sales training, KOL development, and strategic partnerships.Project Management• Led a cross-functional team in preparing for 2012 and 2013 American Academy of Orthopaedic Surgeon (AAOS) conference, the largest tradeshow in the U.S. for orthopaedic surgeons.• Oversaw all aspects of participation in AAOS including collaboration across business units; executed ahead of 2012 $400,000 budget, driving a 25% increase in leads versus prior year.

Westbrook, Maine, Us

$1 billion manufacturer of veterinary diagnostic productsRevenue Acceleration• Managed two key product lines worth $17 million, with responsibility for $150,000 budget, forecasting, marketing, strategy, and sales interface.• Validated and launched a novel sales channel to drive revenue of key products, resulting in an estimated $3.3 million in incremental 2010 revenue (a 37% year-over-year increase).• Created selling process and tools (direct mail, fax, etc.); hired and trained two sales employees.• Determined metrics and presented performance at monthly senior management business updates.• Program success led to similar initiatives to accelerate sales of other strategically important products and an “incubator” for permanent inside sales talent. New Product Launch • Drove a 10-fold increase in sales of a new diagnostic, resulting in $600,000 in annualized sales in 10 months.• Developed and executed a marketing plan according to schedule utilizing multiple media and channels.• Offered high-impact education for target customers by strengthening and leveraging relationships with KOLs. • Launched a new diagnostic test in Europe, including crafting medical messaging, gaining buy-in from industry associations, and developing the marketing plan.Project Management• Launched the 2010 labs test directory, managing a $100,000 budget and a cross-functional team.• Negotiated with stakeholders to incorporate key improvements while still meeting on-time delivery to a national network of 20 labs and 6,000 customers.

Appleton, Wisconsin, Us

$1 billion diversified paper manufacturing company Marketing Analysis & Strategy• Determined partner assessment criteria; identified and qualified potential prospects in target segments. • Segmented, identified challenges, and assessed possible fit with Appleton’s technology by using industry associations, interviewing experts, and commissioning research.• Coordinated legal and technical discovery team efforts to understand intellectual property obstacles.Strategy Activation & Business Development• Forged inroads with senior R&D management at numerous Fortune 500 companies.• Presented Appleton’s capabilities, facilitated discussion to identify product needs, and outlined possible business relationships (licensing, joint development, supplier, etc.). • Assessed fit between needs and Appleton’s technology by engaging R&D team members. • Cultivated a preliminary pipeline of opportunities worth an estimated $2M in revenue.

Irving, Tx, Us

Fortune 150 $21 billion household and personal consumer products companyBrand Activation & Analysis• Developed a 2007 strategy for Kleenex® and Scott® branded moist and napkin products. • Presented the strategy, secured buy-in from the marketing director, and wrote a communication brief to guide implementation of consumer promotions.• Analyzed an under-performing product and formulated a solution that resulted in new store placement.• Managed field sales communications clarifying changes in product strategy, pricing, and promotions.• Negotiated a $100,000 contract with a vendor of cold/flu trend forecasting and managed the relationship.• Researched and identified best practices among major customer sales teams (Wal-Mart, Target, etc.).• Organized sessions to share successes, resulting in more effective utilization of data and improved ROI.Packaging Project Management & Volume Forecasting• Executed corrugate and poly packaging changes on schedule by leading a cross-functional team.• Prepared monthly/yearly volume forecasts of Kleenex® and Scott® branded moist and napkin SKUs to guide production, advertising, and consumer promotion activity.

St. Louis, Mo, Us

Fortune 150 diversified global manufacturing and technology company Market Research & Analysis• Analyzed the opportunity to introduce a high-technology Ridgid product to a new, complementary market.• Formed relationships with customers, vendors, industry associations, and market experts to understand purchasing process, drivers, and trends. Sales & Marketing Strategy • Wrote a business plan addressing segmentation, competition, sales strategy, and potential partners.• Recommended entering the market and gained buy-in from senior management to move forward.• Researched and proposed a new distributor & manufacturer rep-based sales model.• Solidified a joint venture by pitching a potential partner with the VP of marketing and division director.

Burlington, Massachusetts, Us

Manufacturer of LED lighting systemsVarious sales roles with increasing responsibility with numerous accomplishments including:• Generated record annual revenue of $3.08 million as part of a three-person regional sales team.• Developed a regional network of distributors and manufacturer representatives to support and drive sales growth. • Managed the distribution network, including training on the product line and sales tactics, prospecting and cold-calling target customers, and driving sales through the appropriate channel.• Trained new distribution sales managers on cold calling, product use, and system technology.

Mba, Marketing & Strategy

Ba, Psychology

H.S. Diploma