John Pennypacker Email & Phone Number

Irvine, California, US

Multi-unit Club Pilates franchise owner in Charlotte, NC and surrounding areas. Opened Club Pilates Mooresville in May, 2017, Club Pilates Huntersville in January, 2018, Club Pilates Fort Mill in January, 2019, Club Pilates Dilworth in July, 2021, Club Pilates Plaza Midwood in April, 2024, and Club Pilates Rock Hill in July, 2024.

Andover, MA, US

Early-stage, venture-financed medical device leader in organ transplantation technology. Hired to lead planning and commercialization of ex-vivo lung perfusion (EVLP) system pending FDA clearance.

Minneapolis, MN, US

• Fortune 500 $16 billion global leader in medical technology. Selected to lead development / execution of Advanced Energy (AE) marketing strategy for cardiac rhythm procedures, a key strategic market. Received 2014.
• Grew the existing $11M business to over $16M ($5M+, ~44% YoY sales growth) in FY’14, the fastest growing AE market.
• Led AE partnership Medtronic’s Cardiac Rhythm Disease Management (CRDM), resulting in AE’s addition to the Perfect-Pocket™ campaign along with a recent product acquisition, a new rebate program, a Rhythm Theater.
• Created a dual-pronged physician education plan – leveraging 1) online physician education via multiple channels and 2) AE product integration into CRDM medical education.
• Developed KOL strategy, identifying and adding 3 new physicians from academic centers and 2 new community physicians.
• Launched the "Spare Your Leads the Heat" physician awareness campaign encompassing online webcasts, education, and lead generation, trade advertising, publication of a KOL interview in a trade journal, and new.

Minneapolis, MN, US

• Fortune 500 $16 billion global leader in medical technologyMarketing Strategy & Revenue Acceleration
• Led marketing efforts on $40 million total knee arthroplasty market, the company’s largest.
• Developed and executed new strategy, contributing to share gains, “stickier” customers, and nearly 30% YoY sales growth in 2011 and 2012.
• Introduced strategy and developed / provided training at 2010 Global Sales Meeting and 2011 Global Sales Training Meeting, managing $50,000 in budget, surgeon KOL presenters, and introduction of new sales tools.
• Guided medical education strategy, engaging multiple surgeon KOLs and supporting online and on-site events.New Product Launch & New Indications
• Obtained surgeon VOC and supported development of a new, recently 510(k) cleared device.

Westbrook, Maine, US

• $1 billion manufacturer of veterinary diagnostic productsRevenue Acceleration
• Managed two key product lines worth $17 million, with responsibility for $150,000 budget, forecasting, marketing, strategy, and sales interface.
• Validated and launched a novel sales channel to drive revenue of key products, resulting in an estimated $3.3 million in incremental 2010 revenue (a 37% year-over-year increase).
• Created selling process and tools (direct mail, fax, etc.); hired and trained two sales employees.
• Determined metrics and presented performance at monthly senior management business updates.
• Program success led to similar initiatives to accelerate sales of other strategically important products and an “incubator” for permanent inside sales talent. New Product Launch

Appleton, Wisconsin, US

• $1 billion diversified paper manufacturing company Marketing Analysis & Strategy
• Determined partner assessment criteria; identified and qualified potential prospects in target segments.
• Segmented, identified challenges, and assessed possible fit with Appleton’s technology by using industry associations, interviewing experts, and commissioning research.
• Coordinated legal and technical discovery team efforts to understand intellectual property obstacles.Strategy Activation & Business Development
• Forged inroads with senior R&D management at numerous Fortune 500 companies.
• Presented Appleton’s capabilities, facilitated discussion to identify product needs, and outlined possible business relationships (licensing, joint development, supplier, etc.).

Irving, TX, US

• Fortune 150 $21 billion household and personal consumer products companyBrand Activation & Analysis
• Developed a 2007 strategy for Kleenex® and Scott® branded moist and napkin products.
• Presented the strategy, secured buy-in from the marketing director, and wrote a communication brief to guide implementation of consumer promotions.
• Analyzed an under-performing product and formulated a solution that resulted in new store placement.
• Managed field sales communications clarifying changes in product strategy, pricing, and promotions.
• Negotiated a $100,000 contract with a vendor of cold/flu trend forecasting and managed the relationship.

St. Louis, MO, US

• Fortune 150 diversified global manufacturing and technology company Market Research & Analysis
• Analyzed the opportunity to introduce a high-technology Ridgid product to a new, complementary market.
• Formed relationships with customers, vendors, industry associations, and market experts to understand purchasing process, drivers, and trends. Sales & Marketing Strategy
• Wrote a business plan addressing segmentation, competition, sales strategy, and potential partners.
• Recommended entering the market and gained buy-in from senior management to move forward.
• Researched and proposed a new distributor & manufacturer rep-based sales model.

Burlington, Massachusetts, US

• Manufacturer of LED lighting systemsVarious sales roles with increasing responsibility with numerous accomplishments including:
• Generated record annual revenue of $3.08 million as part of a three-person regional sales team.
• Developed a regional network of distributors and manufacturer representatives to support and drive sales growth.
• Managed the distribution network, including training on the product line and sales tactics, prospecting and cold-calling target customers, and driving sales through the appropriate channel.
• Trained new distribution sales managers on cold calling, product use, and system technology.

Mba, Marketing & Strategy

Ba, Psychology

H.S. Diploma