Responsible for creating, communicating, and implementing the organization's vision, mission and overall direction in the hair care category. Reporting directly to the owner of the company.Lead sales team in the United States to meet or exceed sales revenue, sales profitability and budgetary objectives.In charge of expanding the customer base in all classes of trade especially in food and military.Hiring and development of a national food broker sales force.Strong involvement with the wholesale/distributor class of trade where the business is currently generated.Formulate and implement the promotional plans that are essential to the success of the brand, evaluate promotional spend, lift and spend to make sure we are in line with company objectives. Work closely with the finance department.Very strong communication skills and good analytical and networking skills.35 years experience in the CPG industry.

Lead sales team in the United States to meet or exceed sales revenue, sales profitability and budgetary objectives.Set, develop and implement strategies for business development.In charge of expanding customer base across all trade channels.Hiring and development of the broker sales force.Coordinate with the marketing department to establish and direct channel distribution programs.Manages the overall sales process and develops pricing policies.

Responsible for brand sales and promotional activities across the Northeast and Southeast for the Got2b and Smooth & Shine Brands accounting for over $25 million in sales. Key account areas of responsibility: Promotions, Pricing, New Product Introductions, Translation and Analysis of market data driven from Category Management. Work with all levels of the Organization to gain alignment of the marketing/brand strategies to execute plan/calendar to deliver Corporate financial and business objectives. Manage two Key Account Managers that cover the Dollar Channel, Multicultural Channel and Food Retailers .Participate in all major category reviews and new item introductions.Responsible for the development/delivery of all marketing strategies/tools to drive growth brand sales in the hair care categories.Marketing/Promotions Calendar work with the retailer Category and Department Managers to ensure timely installations/execution.Monitor/analyze the effectiveness of all Marketing activities/ Promotions. Assemble and communicate results to Henkel Managemnt and the retailers.Still maintain direct responsibility for Kroger, Rite Aid, Meijer, Olla Distributors, Bilo Distributors and Wakefern.Manager six broker organizations in the Northeast and Mid West.

Directly responsible for 12 Million in salesKey account responsibilities include Kroger Corporate, Rite Aid, Meijer, Spartan Wholesale, Olla Distributors, Bilo Distributors, Marcs, Weis Markets, Discount Drug Mart, Giant Eagle, Ahold, and Wakefern.Prepared category business plans by analyzing account and market data to achieve sales and profit goals; as well as corporate objectives.Negotiated retailer contracts, trade funds and new item allowances to achieve budget objectives.Presented category reviews, sales plans, and new item introductions to trade.Partnered with the marketing department to achieve merchandising and distribution objectivesDeveloped strong relationships with the trade and brokers to assist in meeting goals.Partnered with Trade Allowance Manager to handle all deductions and paybacks on a timely basis.

Headquarter sales responsibilities for Wakefern, Pathmark, A&P and Duane ReadeDeveloped and implemented account specific programs in gaining new distribution, maximizing promotional opportunities, ensure speed to shelf in placement of new items by utilizing the retail sales force.Responsible for managing the Northeast Region for Category Management with 4 direct reportsKnowledge and understanding of IRI and Nielsen data.Insure that Crossmark’s brands are properly positioned with proper space according to fair share of market