Director Of Business Development
Riot / Uprising
Atlanta, Ga
Planned and executed new business development for premier creative studio servicing advertising agencies, broadcast networks and corporate clients. Marketed traditional and interactive services including creative concept development, multi-platform campaigns, broadcast design, interactive branding, microsite development, and post-production.• Achieved and exceeded new business revenue goals for four consecutive years.• Identified new revenue streams and repositioned studio to broaden footprint.• Led branded entertainment initiative / participated in creative development of branded content.• Helped position and launch sister brand, Uprising / led business development effort for group.• Spearheaded creation of studio website, email marketing campaigns and presentation collateral.• Networked at Promax BDA, F5, AICP, Branded Entertainment Forum, AMA and Ad Club.• Key clients: TNT, TBS, BBDO, J. Walter Thompson, History Channel, Discovery Networks, Travel Channel, ESPN, 22 Squared, Trend Influence, Moxie Interactive, Philips Healthcare & Consumer Electronics.