I am a passionate and results-driven professional with a strong foundation in marketing, complemented by ongoing studies toward a BPhil Honors in Marketing Management. As a Senior Social and Digital Marketing Manager at Houss, I lead initiatives to drive lead generation and brand awareness. I excel in managing digital marketing campaigns and utilizing analytics to measure success and identify growth opportunities. My accomplishments include significant year-over-year increases in social media following and online sales. Previously, as a Digital Marketing Executive at RS Components, I developed and implemented segmented marketing strategies, achieving improvements in click-through rates, conversion rates, and cost per click. I am motivated by the challenge of creating engaging and impactful digital marketing solutions that deliver value to both customers and businesses.