- Experience Strategy: Redesigned professional certification provider’s membership future strategy tocommunicate compelling value proposition to existing & potential users from 22 NA and EU in-depthinterviews. Projected additional revenues over $4MM in 2023 on track to hit 1MM members by 2024.- Quantitative Research & Analysis: Drove quantitative resonance testing (wrote survey, created selectioncriteria for 200 subjects, & programmed in Qualtrics) & analysis of product innovation for consumer good company on tight timeline & budget. Extracted data trends, clarified consumer segmentation, & created compelling, influential story to better inform product development & position the brand.- Qualitative Research & Analysis: Guided client team through design research process. Translated 16 users’ needs into opportunities & solutions for an urban, suburban, & rural value-based care pilot.- Data-Driven Storytelling: Synthesized insights into artifacts for the healthcare executive team to quickly & easily digest. Forecasted concepts’ finances to explore viability. Created business case propositions that balanced and communicated desirability & viability trade-offs. Projected $2MM annual investment allowed client to confidently proceed with Q4 2022 urban launch.- Go-to-Market Strategy: Fashioned strategic positioning & communication plans with industry-specific tactics (retail, healthcare, financial, & customer service). Synthesized 18 interviews and 200 survey respondents into actionable insights to drive acquisition of AI customer service tool for telecom clients.

- Innovation & Corporate Strategy: Managed innovation project for $1 billion Ocean Spray brand to increase incremental purchases on existing $18 million shelf set at Costco. Ensured project balanced Ocean Spray’s health and wellness strategy with Costco’s goal of maximizing white-space offerings and gained buy-in with executive team.- Product Management: Balanced stakeholder priorities and navigated ambiguity within cross-functional team (accounting, sales, R&D, engineering, and manufacturing) to distill varied perspectives from consumer needs, market data (IRI, Mintel, & Kantar), and core competencies. Crystalized 10 concepts into 3 high potential products to meet commercialization goal by spring 2021.- Consumer & Shopper Insights: Determined white-space product opportunities, distilled survey data to create actionable insights that became product specifications by interviewing 125 key shoppers through quali-quant AI analytic consumer insights platform.

- Product Portfolio Management: Created Occasions, a global collection, for Kohler of 200 bath products that spanned global retail and hospitality markets; ran each product through iterative engineering refinement cycles. Halved production costs while maintaining design intent by working cross-functionally with Kohler teams in China and the US to optimize project profitability.- Design Thinking: Balanced competing retailers’ end-user requirements while addressing Kohler’s desires to expand portfolio in entry-level faucets. Products exceeded all revenue and volume expectations and were restocked immediately. - Innovation: Developed blue-sky toilet concept to production ready state. Gained insights from interviews with 20+ users and rapid experimentation. Verified 18 technological innovations that address unmet needs with Engineering. Production by 2025.- Market Analytics: Vetted market landscape to benchmark trends with consumer insights in order to advise client on entry into lighting market. Created three product lines to be released in 2022 with expected profits of over $1MM.- Operational Efficiency: Collaborated with engineering team to revise Glowforge handle, the largest 30-day crowdfunded product ever. Streamlined manufacturing by avoiding $500k retooling and reduced delivery delays by over 3 months.- Crisis Management: Led team of 3 designers, accelerating product design execution from 1 week to 4 hours to prevent a 3-week delay. Allowed customer to stay on schedule, showcase product at CES ’19, and expand offering into the mid-level market.- Cross-functional Teamwork: Reduced the need for rework by 80%, decreased turn around for each design, by a week. Streamlined communication with engineers to determine required constraints for new product across 80+ trim finishes.

- Product Improvement: Designed Starbucks’ evolution fresh parfait cup, saving $100k+ in tooling costs and simplified SKU management by eliminating unnecessary parts. Product was in store from July 2015 thru mid-2017.- Executive Communication: Developed relationships with senior executives across global channels. Ran ideation sessions with Fortune 500 Senior Executives to drive product development toward consumer needs. Pitched over 20 concepts during 2 sessions with 40 executives at McCormick’s Global Innovation Fair.- Consumer Insights: Identified end-user pain points to redesign Fris’ vodka bottle, improving usability. Used consumer data to provide 5 concepts that ranged from evolutionary to revolutionary while maintaining brand essence.- Design Thinking: Performed ethnographic research and interviewed 5 women to uncover pain points with Kotex packaging, leading to new design. New design was well received by consumers achieving a 4.6 out of 5-star rating.

Assisted patrons by processing film, adjusting photos, and printing pictures, cards, and postersReceived deliveries and insured prompt restocking

Worked in multiple disciplines to improve Deflect-o's dryer venting brand identity, product instructions, packaging, in-store displays, website design, and identified areas of opportunity for future products.

Designed an all-in-one desktop computer inspired for home kitchen

Identified areas of opportunity for luggage and designed a space-saving folding bag for Kenneth Cole Reaction line

Analyzed InGaAs semiconductor samples for laser research for a paper submitted to Applied Physics LettersAssisted Professor with setup of new lab facilities

Assist with the planning, construction management and supervision, and inspection for projects at Teterboro Airport.Assignments are project-driven and task-oriented; work will directly contribute to the Engineering Department’s commitment to excellence in engineering quality by delivering timely, cost-effective services.Installation of LED Center Line Lights and Edge LightsRehabilitation of Runway