John Priddle Email & Phone Number

Hove, England, United Kingdom

Key stakeholder in early warning system (AWS), tracking and monitoring key performance indicators, identifying and communicating actionable insight, performing root cause analysis, supporting product managers and CX team using Lean methodology in optimising journeys, framing Terms of Reference, building necessary business cases to highlight size of opportunity, supporting strategic conversations and investment decisions, driving continuous improvement, enhancing customer experience, and adding business value through analytical excellence, ensuring alignment with the overarching business objectives.Notable Achievements- Increased journey conversion by 20%, reduced digital channel deflection by 25%, and delivered benefits in excess of £5M in contact, complaints, and churn reduction.- Managed and developed both the digital CX (Medallia) and session-replay (Glassbox) platforms, driving 15% increase in customer EASE score, achieved through targeted feedback, linking low scores to session replays and performance data, offering actionable insight of customer pain points.

Hove, England, United Kingdom

Maintained investment appraisal cycle, ensuring alignment with current strategy and roadmap, hard wiring business benefits into the Medium-Term Plan, challenging business case assumptions for projects, major contracts, resourcing decisions, and communicating benefits and risks to stakeholders, including Business Planning, Transformation and Finance.

Burgess Hill, England, United Kingdom

Ensured liquidity alignment with company strategic plans under Asset Based Lending constraints, conducting complex cash flow modelling, consistently challenging assumptions to ensure cash availability throughout operational and investment cycles. Implemented hedging and FX strategies for proactive risk management in asset values, interest rates, and foreign currency holdings.

Fort Lauderdale, Florida, United States

Provide strategic leadership through financial planning and analysis. Responsible for the budgeting and forecasting process, producing, and reporting monthly management accounts with variance analysis to the executive directors. Managed cash flow through tight control of inventory and working capital, as well as operational and capital expenditure.

Fort Lauderdale, Florida, United States

Responsible for the executive financial functions supporting and replenishing more than 70 store operations across the Caribbean. Led the budgeting process, managing stakeholder communication across all business units. Responsible for producing monthly P&L accounts in accordance with GAAP, reporting results to group executive directors with explanations of sales, margin, and operational expense variances against budget and prior year, as well as working capital and cash flow forecast. Worked closely with commercial, planning, and logistic teams, ensuring open to buy was aligned with inventory performance and cash flow constraints. Managed relationships with internal legal counsel on all contracts and agreements, as well as, with the banks and other financial institutions, establishing finance agreements and revolving line of credit. Led the year end external audit with our accounting partner firm. Notable Achievements- Negotiated with vendors to improve working capital position, converting $10M asset owned inventory into vendor owned consignment.- Reduced operational costs by $2M through implementation of a broad range of cost reduction initiatives.- Consolidated the group’s freight across all business entities leveraging on volume to negotiate substantial discount rates with carrier generating $200K in annual savings.

Bridgetown, Saint Michael, Barbados

Hove, England, United Kingdom

B.A.(Hons), Business Finance And Spanish

Education record