Marketing Manager, February 2021 – Present; Content Marketing Manager June 2012-Feb 2021Devise and execute a comprehensive marketing strategy for a luxury product/premium cigar e-commerce market leader by overseeing various content development and distribution channels, maintaining brand integrity and enhancing communication effectiveness. Currently managing a team of 4 direct reports, ensuring consistency of brand voice, and guiding marketing efforts across all stages of the funnel. A hands-on content creator, crafting marketing & promotional campaign emails to generate direct sales revenue; producing articles, video, and other content as in-house subject matter expert/authority.

Provided strategic and tactical marketing and sales guidance to local clients on both formal and informal basis. Developed key sales, integration and lead-gen efforts for a variety of small businesses; consulted on strategic marketing recommendations and coordinated media for both non- and for-profit ventures.On-boarded clients for a regional SMB/e-commerce marketplace startup, creating substantial lift in qualified B2B leads. Supported Lean Manufacturing training teams providing strategic advice to the U.S. Army, awarding certifications in operational efficiency and effectiveness. Developed trade show/marketing media for regional industrial resource and business growth services provider, enhancing market presence and visibility

Responsible for strategic marketing development and promotional management for nine radio stations and two regional radio networks in New Hampshire. Developed promotional responses to RFPs to boost business capture with national advertisers. Creatively leveraged multi-format reach to secure new promotional partnerships, allowing Integrated Marketing Teams in individual markets to double revenue. Continued to grow community outreach programs, hitting all-time highs in dollars collected for charity. Managed digital platforms, including website maintenance, text messaging rollout and e-mail database marketing. Grew consumer-side email databases by 110%; continued development of new integrated marketing events and promotional approaches, enabling revenue growth to surpass EBIT benchmarks for the first time in five years while significantly contributing to ratings successes.