Founded and managed performance marketing consultancy with focus in retail and telcom. Provided actionable 1:1 marketing strategy, digital and analytical technology consulting, and marketing services to multi-channel clients. Leveraged complex customer data to develop compelling customer centric strategies and then profitably execute those strategies at a personalized level. Developed and prosecuted patent for “Shop-on-Sight” a system designed for brick & mortar retailers to profitably manage “price match” requests.Key Clients:American Eagle Outfitters Retained to provide value focused recovery and management for the build-out of AEO’s “Single View of the Customer” Omni-channel Marketing Database and 1:1 Marketing project. Completed on-time and under budget in 8 months. Continued in long term performance marketing consulting engagement.US Cellular Provided interim leadership for analytical services team assigned to the direct marketing group. Established consultative, value based, working relationship between the analytics and DM teams. Introduced segmented targeting strategy combining statistical modeling with financial models to maximize ROI. Deployed models to estimate attrition likelihood and financial risk to US Cellular from other providers and developed rate switching models.Front Porch Foods Front Porch FoodsProvide CEO services to nascent self-funding non-profit. Developed and launched innovative solution to funding homeless shelters by hiring homeless and refugees to cook gourmet soups and sell them in local grocery stores. All profits after payroll and expenses were donated to combat homelessness. Created complete business model including all required food manufacturing inspections, all insurance, and all financial reporting. Recruited and utilized professional workforce to “run” the business. The inability of securing reliable culinary talent effected to the success.

Responsible for leveraging Walmart’s Shopper Database to develop leading edge strategies that meet the combined product sales objectives for Walmart, their partner CPG companies, and IRI’s shopper activation team. Manage all client deliverables and finances. Introduced JIRA and Agile Development methodology to manage client deliverables. Responsible for all activities of off-shore resources. Required status updates to: Agency client teams, IRI Principles, Client CPG ExecutivesTeam Size: Matrixed team up to 17.• Developed and sold highly targeted and personalized campaigns that delivers value and profit to Walmart, CPG clients, their agencies, and IRI. • Migrated internal team to use JIRA, dramatically increasing efficiency in managing client deliverables

Responsible for direction and management of customer facing loyalty & CRM programs and campaigns. Required status updates to: Chairman & CEO, Holding Company CMO, Format CMOs, SVP Loyalty, BU Presidents.Team Size: 30 through 6 Directs with matrixed directs and indirects up to 200.• Developed and managed roll-out and utilization of actionable member level personalization and segmentation combining both behavioral and attitudinal indicators yielding incremental sales through test and learn campaigns. • Program management from scope definition to development to operation to real-time reporting, of real-time Loyalty Platform for all loyalty transactions occurring at Sears, Kmart, Lands End, and all On-Line channels. (7X halo at redemption.)• Developed and built out targeted interactions where a relevant message was presented at each touchpoint.• Created segment level contact strategy and performance measurement for over 3 billion emails and 700 million annual targeted POS interactions/transactions to support $400MM incremental profit business case.• Managed PMO within Sears Holdings corporate marketing department. (~$50MM annual budget)• Managed Loyalty relationship with Epsilon. (~$10MM annual budget)

Delivery responsibility for large and/or complex Loyalty and CRM projects for all North American Teradata CRM implementations. Key clients: Bank of America, Nationwide, Travelocity.com, American Eagle Outfitters, and Station Casinos. Required status updates to: VP North America Sales and PS Partner.Team Size: 19 directs.• P&L responsibility for CRM business and technology consulting team (Revenue target ~$8 MM.)• Staffing responsibilities for all CRM projects.• Responsible for team professional development and training. • Support Teradata sales team as subject matter expert in CRM.

Senior Manager, CRM Services,ACCENTURE, Charlotte, NC 2000 - 2004Implemented and delivered value driven Loyalty and CRM projects and processes for global companies across multiple industries. Key Clients: AT&T, Ford, Nordstrom, Lending Tree, and Bank of America. Required status updates to: Client Executives and Client Partner.Team Size: Varied by project but averaged 5 Directs with matrixed directs and indirects (including client FTEs) up to 150. Technology: SAS, KXEN, Unica, Aprimo MRM, SQL, Microstrategy, Unica, Teradata, Oracle.• Owned Analytical Hub at Ford for Explorer Launch yielding significant lift in sales over control through "voice of the customer" personalization.• Managed DM activities and analytics as part of $2B BPO at AT&T resulting in increased yield and expense control. • Created first ever B2B portal and sales model at Bank of America. • Participate in sales teams to close new business for The Firm.

Group manager responsible for strategic direction and tactical implementation of direct marketing applications for deposits and capital management (mutual funds, brokerage, etc.) groups. • Created process for rapid analysis of all deposit and investment marketing initiatives, reducing the time required for analysis from a month to less than 48 hours.• Developed, tested and implemented next logical product approach to marketing. Incremental sales increase more than doubled.• Created new sales lead generation application that increased the speed of lead delivery to branches from 21 to 3 days.• Developed, implemented, and continuously tested predictive models to increase sales of Bank’s premier investment product. Sales increase >400%. • Created approach for segmenting and individually measuring the contribution of incremental sales from targeting and from creative.

Responsible for on-site client management services for D&B’s largest database marketing client, The IBM PC Company. Specific responsibilities included consultation with IBM’s PC Direct marketing staff on usage of database, data needed to accomplish strategic goals as well as development of strategic marketing goals domestically and internationally. Additionally responsible for managing change process for database evolution to meet client needs. Also chaired inter-company task force in developing industry specific applications for sister company’s OLAP product.

Responsible for developing actionable and quantifiable marketing campaigns for client institutions. Specific responsibilities ranged from sales efforts to campaign development, including retention and reactivation, to response analysis. Also responsible for management of 8 client MCIF systems. Clients included Lowe’s, RJ Reynolds, Princess Cruise Lines, USAir. Huntington Bancshares, Bank One, and Bank of America.

Responsible for development, installation, management, and utilization of bank’s first database marketing system. Also responsible for all database marketing programs and analysis.