Responsible for marketing, social media, digital communications and events for all Massport properties including Boston Logan, Flynn Cruiseport Boston, Conley Terminal, Worcester Regional Airport, Hanscom Field and the South Boston Seaport District. Produced large scale events featuring President Biden, The Royal Family, Governor Healey, Mayor Wu and many local and national elected officials. Massport generates more than 600 million annually to the New England economy.

Taught graduate and undergraduate courses in advertising with a focus on strategy, creative development, event production and social media.

Managing director of Arnold Brand Experience, a full service, award-winning promotional marketing practice within Arnold Worldwide. Case studies can be viewed at www.johnmraftery.comCLIENT EXPERIENCE: • Carnival Cruise Lines • Volvo • Panasonic • McDonald’s • New Balance • Tyson • Tropicana • Purina • Progressive Insurance • Southern Comfort • Volkswagen • Ocean Spray • Hershey • Goodyear • Truth • RadioShack • Santander Bank • Amtrak • Estee Lauder • Hasbro • Fidelity • Walmart

Directed the creative and production capabilities for Arnold's Events and Promotions division. HIGHLIGHTS: Ocean Spray's Bogs Across America - Built real cranberry bogs across the US featuring celebrities, morning show integrations and sampling. > Case Study Link: https://www.johnmraftery.com/bogs-across-america.htmlPartnered Fidelity with Paul McCartney sponsoring his 37-city US Tour > Case Study Link: https://www.johnmraftery.com/fidelity-music-lives.htmlVW + Volvo 8+ years producing automotive sponsorship, activation and promotional work for the automotive industry >Case Study Link: https://www.johnmraftery.com/volvo.html

Brought "The Walking Dead" TV show to life through an obstacle race experience at ComicCon San Diego. Responsible for concepting, art direction, casting, set design, and production.> Case Study Link: https://www.johnmraftery.com/the-walking-dead-experience.html

Creative director and managing partner of a 25-person shop. Produced integrated campaigns for Bright Horizons Child Care Centers, Boston Lyric Opera, Monsanto, Fidelity, Girl Scouts, and BJ's Wholesale Club.

Created integrated campaigns for Delta Airlines, AT&T, Gillette, Braun and American Express

Managed the creative department and a staff of 25 and directed the work of our print and broadcast advertising agencies. Creative directed national broadcast campaigns, developed BJ's in-retail broadcast channel, designed monthly catalogs and BJ's website.