John Redding Email & Phone Number

Virginia Beach, Va, Us

Us

Senior Executive with Floor Coverings International franchise in the Greater Virginia Beach area. Company is a full service residential and commercial flooring sales and installation business covering all markets in the Greater Virginia Beach and Chesapeake area.

Virginia Beach, Va, Us

A startup business consulting operation providing services to turnaround underperforming businesses, or ultimately wind-down operations and liquidate assets.Focused on new business development and marketing. Heavily involved in directing acquired client during final stages of total liquidation of operations, with final resolution of debt tied to sale of buildings and property.•Collaborated with attorneys and a few former employees in collecting 95% of accounts receivable.•Kept debt collection lawsuit awards down to less than 2% of unsecured debt due.•Prevented unsecured creditors from forcing involuntary bankruptcy over last 6 months through process control and executing a comprehensive communication strategy.

Advanced through positions of increased accountability based on consistently exceeding goals and expectations at this $50M building materials manufacturing company with upwards of 280 employees at its peak. Distribute product line through sales and distribution channels such as Lowe’s, Menard’s, regional retailers and wholesalers, as well as building industry related industrial manufacturers.Fully accountable for P&L as on-site top executive. Directed Board in setting strategies to improve performance against business plan. Presented plans and budgets to CEO/Owner and gained support for initiatives. Took over this role when business was in a severe downturn; completed full assessment of situation and opportunities and developed action plan, obtaining ownership approval with full control to execute plan for full turnaround as opposed to bankruptcy. Orchestrated turnaround of finance and accounting systems; improved procedures, and replaced credit facility.

In charge of functions and 4 senior staff overseeing sales, marketing and customer service, as well as sales force of 15 Regional Sales Managers and 7 Inside Sales / Customer Service Representatives. Directed $2.5M sales and marketing budget. Very active in developing, presenting, negotiating, and securing customer programs across all channels. Met with top 20 customers on annual basis.•Renegotiated customer programs for core product category and streamlined product offering that maximized manufacturing efficiency and met customer needs, while increasing profit contribution.•Increased sales over 15%, a rise of $750K annually by revamping the Lowe’s program and renegotiating pricing that eliminated low margin, low volume products in exchange for adding new store regions with better selling, higher margin items; gross margins improved an average of 3%.•Expanded and refined sales into new kitchen cabinet category resulting in sales growth to 35% of total revenue, representing ~$18M in new business. Became 1st in market to offer custom finished products built to customer specs and delivered on JIT basis.•Generated $2M annually by establishing a dealer network of 24 wholesale distributors over 18 months after developing an exotic wood decking program from an affiliate mill in South America.

Accountable for marketing plan, product line management, and development of new business channels.•Raised additional revenue of $3M per year with 18% gross margin by aligning Indonesian panel production and drove development of new entry level, value priced product offering that was 15% below retail price points from domestic production.•Launched a marketing program that evolved into $1M+ business segment with 20% gross margin.