John Redig Email & Phone Number

Anniston, Alabama, US

Chicago, Illinois, US

• Brought on to create and execute a paid advertising strategy for both user acquisition (new job seekers utilizing the site to find and apply to jobs) and customer acquisition (employers looking to post jobs with.
• Starting Google, Bing, and LinkedIn ad accounts/campaigns from scratch, including initial keyword research and asset creation.
• Configuring tags for each ad platform (GTM, UET, and Insight) to enable our campaigns to take full advantage of smart bidding strategies optimizing against conversion events (defined as application submits and demo.
• Working in Zoominfo's MarketingOS to create intent-based audience segments to deliver display ads in their DSP and LinkedIn that resonated with recent account activity.
• Creating landing pages, forms, and workflows in Hubspot to test different site experiences (layout, CTA, copy), qualify traffic, notify sales of inbound activity, and set up email cadences.
• Collaborating with publisher sites to promote our customers' jobs, devising ways to programmatically buy traffic to maximize efficiency while hitting volume targets.

Austin, TX, US

• With focuses on scaling traffic, increasing conversion rate, and meeting revenue and target cost per goals, I managed our Google and Microsoft search, display, and youtube campaigns and provided weekly updates to.
• Assisted with a complete overhaul in our B2C Google Ad structure to take advantage of Google's automation and machine learning initiatives, contributing to a nearly 200% increase in both SEM revenue and margin.
• Revamped our B2C Microsoft Ads account, resulting in a 223% increase in margin and a 172% increase in revenue.
• Created campaigns for channel types beyond traditional Search and Display to tap into new inventory and placements.
• Managed a queue of projects logging optimization ideas and tracking successes and failures.
• Set new company records for B2B inbound activity in Google and Bing, notably increasing MQL to Opportunity rates and decreasing cost per opportunity by 30% and CAC by ~20%

Austin, TX, US

• The transition from Client Strategist from Client Success Analyst meant more responsibility in terms of managing all aspects of our client relationships as well as taking on a larger book of business.
• Traveled to give onsite quarterly business reviews to clients whose advertising spend under management exceeded $500,000/month.
• Hosted weekly status calls to keep a line of communication open with key clients to proactively address issues and concerns as well as pitch new products and optimization ideas.
• Facilitated conversion attribution conversations to ensure achievement against client KPIs, whether that be a target cost per lead, application, or acquisition.

Austin, TX, US

• Charged with managing and cultivating an assigned book of business of client advertising campaigns, as a success analyst my main goal was to help my clients achieve their hiring goals and work with success managers to.
• Increased advertising spend by 100%+ by pointing out areas of inefficient spending and missed opportunity.
• Troubleshot import file and reporting issues, communicating fixes to engineering or clients as needed.
• Familiarized myself with our database structure in order to provide clients ad hoc reporting where canned reporting was not available.

Amsterdam, Noord Holland, NL

• In the Client Services Analyst role, I delivered and provided support for audit and optimization products with an emphasis on international carriers. I assist clients with understanding their mobile environment as well.
• Managing a queue of optimization and validation tasks to ensure timely delivery
• Utilizing technology to validate invoiced charges and provide dispute files
• Identifying data mapping improvements and charge categorization to enhance product quality
• Serve as a general knowledge source for international operators and various carrier data formats

Indianapolis, Indiana, US

• As a Team Lead my responsibilities shifted away from being mostly client-facing to mentoring new service delivery team members and serving as an escalation point for unique or challenging situations. With the SQL and.
• Increased role in participating in UAT for new data mappers prior to deployment into production
• Serving as a subject matter expert on the Client Services Analyst role
• Communicating the status of known issues to the department
• Making myself available as a technical resource

Indianapolis, Indiana, US

• As an analyst I was responsible for serving as a subject matter expert on vendor billing data and Tangoe applications and reporting for a portfolio of clients. I collaborated with the rest of the account team and with.
• Addressing client inquiries and concerns in a satisfactory and timely manner
• Working with Development teams to resolve issues in mapped data and reporting
• Becoming familiar with new vendor billing formats and environments
• Attending weekly team knowledge-shares to discuss experiences and process improvements
• Manipulating large data sets to identify discrepancies and points of interest

Indianapolis, Indiana, US

• My responsibilities as a fulfillment specialist revolved around an assigned queue where I would work client submitted orders by logging into a vendor portal and placing their requests with the vendor on their.
• Maintaining a near perfect order accuracy rate
• Ensuring no orders aged beyond the contracted SLA for my clients
• Communicating with other Specialists to process orders efficiently across the entire client base