John Ricks Email & Phone Number

John Ricks is a Executive Director at Nebraska Tourism Commission. Colleagues describe him as "Passionate. That's the word that best describes John for me. His passion for marketing, destination marketing, in particular, is beyond all others. John's passion, dedication and relentless pursuit of sound, fundamental strategic insights and brand development are second-to-none. His experience makes for quick, deliberate and spot-on information that leads to smart, best-in-class work. John's interpersonal skills helped knit our team together and get the best results. (In our case winning the Wyoming Tourism business.) It was a pleasure to work alongside him. He is a rare talent that makes them a remarkable person to know. " and " I hired John as my Associate Director after interviewing a number of candidates from across the country. The first thing that stood out to me about John was that at the agency I hired him away from, he had been the creator of Wyoming's "Forever West" campaign. I thought that campaign was very inspiring and I wanted something similar ( inspiring and emotional) for Colorado. John was the architect of, and largely responsible for the creation of Colorado's award winning "Come to Life" campaign. The Come to Life campaign proved to be one of the top tier travel destination campaigns in the nation for five years running. The ROI and ad effectiveness research consistently showed results for the campaign that placed it at, or very near the pinnacle of similar campaigns nation wide. Simply speaking, Come to Life was the best campaign ever run by the Colorado Tourism Office and it wouldn't have happened without John's insight, understanding of research, and frankly, his creative genius. I really can't say enough about the high professional regard I have for John."

Listed skills include Integrated Marketing, Marketing, Advertising, Marketing Communications, and 31 others.