I am a strategic and delivery focused expert with over 14 years of experience in end to end product lifecycle management for performance-first apparel brands.I have a proven track record in creating strategies, products and go to market initiatives that drive growth with new and existing customers.Currently, I am a consultant for various brands, where I provide strategic planning, leadership, hands on creation and project management for their product, brand and GTM initiatives. Utilising my background in end to end product creation and go to market planning, and deep knowledge of the modern outdoor and sports markets.Previously, I was the Lifestyle Director at Rapha, where I led the delivery of a new division of the brand due to launch in 2024. I also served as the Product Director at Rapha, where I was responsible for the global product line. In both roles, I leveraged my skills in strategy, product creation, and GTM planning to drive growth, engagement, and loyalty for the brand and its customers.