Role:Distributor ManagementOversee and Handle 6 distributors across the Visayas.Responsibilities:Ensure achievement of Sell-out and Sell-in objectives.Oversee day to day operations of distributors in handling Key Accounts, Modern and Traditional Trade channels.Formulation and Implementation of Sell-out to market programs across all trade channels.Account Receivable and Claims Management.Contribution to business:Conceptualized and Implemented a region wide sales monitoring system at distributor level.

Responsbile for new channel sales growth.Business expansion, Profit and Loss management.Business partnership development.Strategic Marketing and Distribution of Products across VisMin.

Role:B2B partnership with Corporate accounts in providing internet connectivity tailored to their requirements.Handle and oversee MSA operation in account development, handling, management and aftersales service in relatation to their internet connectivity.

Role:Business partner in start-up business for Sales and Line installation. Responsibilities:Responsible in bottom-line financial results where main objective is ROI, OPEX reduction, and Maximizing profit. People management to ensure fulfillment of deliverables at the lowest cost. Asset management to maximize profit. Build up sales team to deliver required target objective. Build up support group to follow through and ensure after sales service. Conduct classroom and actual field training.

Role:Oversee Sales, Marketing, Distribution and expansion of internet lines across Visayas.Ensure ROI for the region and conduct P&L analysis of trade partners.Responsibilities:Handled 3 Territory Sales Managers.Oversee 15 MSA operation for Cebu and Panay - July to September.Transition MSA to MSP operation for Cebu. Mapped-out Fiber Cable internet roll-out for the entire Visayas regions.Contribution to business:- Established 4 Territory RFS expansion areas prior to MSP implementation.Negros, Bohol, Masbate, Iloilo 2.- Grew Iloilo and Roxas province subs from October to December by 42%. From 700 subs to 1,000 subs end December 2021.- Grew Masbate installations from October to December by 300%. From 40 subs October to 120 subs end of December 2021. - Implemented National Marketing programs.

Role:Oversee Sales, Marketing, Distribution and expansion of Sky Direct product across Visayas.Ensure ROI for the region and conduct P&L analysis of trade partners.Responsibilities:Handled 5 supervisors.Oversee operations of at least 7 distributors across Visayas region.Contribution to business:- Consistent in exceeding monthly and annual targets by margin of 130% average.- Grew SOB from 10% on year 1 (2017) of selling to 22% SOB national starting year 2 (2018) upto October 2020.- In 2017, achieved 5,000 Visayas subscribers / 50,000 national subscribers end 2017 = 10% SOB- August 2020 - end of commercial selling and broadcast, had achieved 264,000 Visayas subscribers / 1.2M national subscribers = 22% SOB - Visayas posted the biggest SOB among 7 regions - NL, SL, NCR, Bicol, NM and SM.

Role:Oversee operations of the following Departments;Finance, Accounting, Purchasing, Sales, Warehousing and LogisticsResponsibilities:Handled 4 Sales AssociatesContribution to business: - Improved warehousing and logistics management system - FIFO.- Improved cost analysis on OPEX and cost financial of the entire division.- Improved Aging Receivable to 60 days from 120 days. - Expanded distribution in the region for Shell lubricants from 30% to 80% of SKU.

March 2011 (Promoted)Marketing Development Manager -Visayas - Grew general trade account penetration and sales volume to 115% anually. February 2005Dealer Sales Supervisor - CebuRole:Oversee Sales, Marketing, Distribution and expansion of Sun Cellular product across Visayas.Ensure ROI for the region and conduct P&L analysis of trade partners.Responsibilities:As MDM; train and coach Dealers Sales Supervisor in full capacity as Distributor Specialist. Train distributor sales agents in GT handling and CRM. As DSS; handle Distributor operations

January 2004 (Promoted)Key Account Manager -Central Visayas July 2002 (Promoted)Area Manager Drugstore Division -Visayas and Mindanao Handled 4 Channel Specialist.August 1997Channel Specialist - Central VisayasRole:Oversee Distribution, AR Management, and Marketing of multi-principal brands across Key Accounts, Retail Chains, National and Key Drugstores in Visayas and Mindanao regions.

Working Student