John Rydzynski Email & Phone Number

Hoboken, New Jersey, Us

• Global brand strategy and innovation pipeline accountability for entire personal care portfolio. • Full Commercial P&L accountability for US & Canada.

Hoboken, New Jersey, Us

• Recruited to drive transformation agenda. • Full P&L accountability (innovation and commercial delivery) for strategic growth brands. • Leading a cross-functional team of 20+ to drive formula & packaging innovation & optimization, advertising strategy & activation campaigns, sales & retailer engagement - all with operational rigor and improved profitability.

Blackfriars, London, Gb

• Generated 3% profitable portfolio growth (in a declining market) after consecutive yearly declines by optimizing promotional strategy & advertising mix deployment.• Delivered turnaround digital ad campaign performance and effectiveness on flagship Hellmann’s brand by synthesizing insights to re-engineer the campaign vision and advertising strategy. -Championed new digital/mobile targeting and programmatic / performance marketing approach to improve ROI by 50% while simultaneously driving brand equity measures & record-setting consumer engagement growth. (56% new business and 97% of total mayonnaise category growth)• Outperformed internal digital display benchmarks after challenging agencies to develop innovative, consumer-relevant digital partnerships with Eater.com, Snapchat, & Yelp.

Blackfriars, London, Gb

Brands: Dove, Dove Men+Care, Degree Male & Female, Axe, Suave• Promoted and hand-picked by VP of marketing for key role to help raise the bar in a new marketing organization model, leading the $1.5b+ Deodorant & Men’s Grooming categories. • Silver Effie Award-winner for leading the breakthrough Dry Spray Antiperspirant omnichannel launch across 5 brands- the largest and most successful launch in Unilever’s history (delivered 93% of total category growth, exceeded business case expectations 2x, & exceeded all tactic benchmarks) -Most awarded personal care innovation of 2015. -Led~30 internal and agency team members. • Doubled Degree deodorant marketing ROI to 2:1 & increased shopper conversion 12% by step-changing national media reach & effectiveness at retail. -Pioneered a first-of-its-kind national shopper marketing and media partnership strategy with the Men’s & Women’s Health digital and print franchises. -Unlocked unprecedented, bespoke omnichannel activations at Walmart, Walgreens, & Target by infusing retailer-specific insights to inform the advertising strategy & content. • Winner Of The Unilever Personal Care “Founders Challenge”- selected by SVP Of Personal Care & CEO of Ben & Jerry’s as 1 of 4 winners among 68 marketing entries. The Founders Challenge awarded financial and human resources to the projects that embodied an insurgent, entrepreneurial sprit and could deliver notable business impact.• Expanded Men’s Grooming category growth with 6 retailers after re-assessing existing strategy and identifying critical shopper insights, leading a cross-functional internal & agency team of 10+ to develop a new strategy in 2.5 months. • Improved internal and retailer alignment of shopper marketing plans after uncovering stakeholder knowledge gaps and friction points, spearheading implementation of a new shopper insights planning strategy in 3.5 months (30+ internal and agency team members).

Blackfriars, London, Gb

• Direct sales & marketing interface with Walmart buyer, collaborating on Joint Business Planning (JBP) to achieve mutual growth KPI’s. - 80-100% of new items awarded incremental distribution across 5 brands, 12 months of endcap displays, increased shopper trip conversion, highest & fastest new-item trial build of all channels. • Overcame buyer skepticism of launching a new Dove premium-plus deodorant range. • Delivered 2nd highest engagement and ROI results for Walmart Exchange (WMX) digital initiatives.

Blackfriars, London, Gb

• Selected as one of the 1st brand managers in the company to have P&L accountability over a portfolio of brands. • Maintained #1 market share position of the iconic Suave brand (present in more US households than Tide detergent) by dynamically managing marketing plans and media budgets across 3 P&L’s while meeting financial and brand health equity targets. • Stabilized Suave market share declines after 6 months in role & achieved 30bps market share growth by 2011 year end.• Expanded GM% by 600+bps & delivered 26% topline growth on Lever 2000 club store business with negligible impact to underlying volume growth.

Blackfriars, London, Gb

• Reversed Lever 2000 perennial decline after 3 months in role, growing year-end top-line and market share by 6% and 30bps, respectively.• Exceeded equity communication in-market tracking scores vs. Unilever norm and improvement in Millward Brown advantage and conviction equity health measures.• Led line extension product innovation and packaging restage projects from inception to launch. Delivered on time & in full across cross-functional teams of 15+. • Developed 2-year product innovation and equity communication strategic roadmap focused on increasing female demographic appeal. • Achieved highest Marketing Mix Model ROI results among sister portfolio brands (Dove, Caress, Suave, & Axe).

Blackfriars, London, Gb

Paris, Fr