-Creating & managing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, mail campaigns & events to drive customer acquisition. Establish closed-loop marketing analytics to monitor the efficiency of the campaigns and the lead quality of the sources & adapt accordingly -Responsible for the growth of my accounts and two other key accounts of the organization. Responsible for streamlining account governance, ensure best practices and smooth operations in these accounts. - Strategizing campaigns, handling prospect calls and information gathering. Providing support in preparing requirement document, contract negotiations, resource management and other pre-sales activities

-Lead Generation & Targeted Prospecting: Strategize and execute sprint wise campaigns to generate the target number of outbound leads. -Sprint Planning, Daily Scrum, Sprint Review and Sprint Retrospective. POC between the team and the upper management.- Identifying the current technological trends globally & creating a strategy to tap into their requirements by finding synergies between their pain points & ValueLabs’ offerings. Defining the solution to be offered, go to market strategy, target sector & effort needed with expected outcome to plan for the next initiative

Provided the administrative & clerical assistance to the senior branch manager while ensuring customer satisfaction  Managed loan recovery team wherein helped in recovering money from defaulters to avoid further slippages  Took responsibility of increasing CASA of the branch during which deposits increased from Rs.115cr. to Rs.117cr  Handled pension department and reconciled a debit balance of more than 32 lakhs of pension suspense accounts  Took the responsibility of completing OROP (One Rank One Pension)process for the defense pensioners at our branch