John Saenz Email & Phone Number

Atlanta Metropolitan Area

Greater Atlanta Area

SR SEO Analyst starting for Autotrader.com 2008 - Initially sole Analyst from 2008 on ATC as part of a team of 2 SEOs, taking Organic traffic on autotrader.com from 3% to current Organic Traffic, until 2016, when team was expanded. As such, collaboration with Marketing team, Product, and working hand-in-hand with Technical teams to bake in SEO and maximize opportunity. * Worked continually with technical teams as we grew to a larger enterprise organization and org back end and front end technologies have shifted. As role shifted during Waterfall to Agile transformation and into Product roles, incorporated Agile methodology and workflow, while working and collaborating with multiple teams across the organization. * Current main assignments include 50% all front end agile teams for Autotrader.com; 100% assignment of all specialties sites (https://classics.autotrader.com, https://motorcycles.autotrader.com, etc), and ad-hoc support assignment for kbb.com)* Recent-2015-2018, main assignment Classifieds/SRPs; Move to responsive Pages effort - Spec'd all SEO for Classifieds and Dealer Pages(includes Spec and execution with teams). Recent:cross-site SEO content strategy for KBB/Autotrader.*Working with Content and Editorial baking in SEO rules and best practices. *Put in place initial link/outreach (when that was still a practice we went after). *Highly Versed in HTML/CSS, with a strong understanding of Modern JavaScript and React, and rendering issues as it pertains to SEO and Google understanding page content.*Highly versed in SEO Clarity (began using since 2011); proficient with SEMRUSH, Moz, Google Analytics, etc.*background in design and content, along with SEO; Started working in SEO as of 2001(not including Hot-bot,Lycos, Alta-Vista prev).*Previous work (w/high success rates- top 10 main KW sets at time) in other highly competitive verticals - Real Estate (regional, local), Ticketing (regional and national top ranks). National CC sites, College/EDU Sites.