Developed the wine department and continue to enhance its selections by attending trade tastings and maintaining good contacts among the wholesale vendors. Continuing to increase customer base and store’s profitability. Organize and conduct both in-store and private, on location wine tastings. Train staff in selling wine. Perform back office functions. Maintain store systems.

Bought and sold wines, spirits, and beer in store and by phone. Developed and maintained wholesale vendor contacts. Expanded customer base and maintained loyalty. Promoted store to press and public. Maintained relationships with general press and wine trade journalists. Wrote seasonal newsletters. Organized and conducted in-store wine tastings. Evaluated wine at trade events, including VINITALY, in order to continually enhance wine selection. Wrote ad copy and bought advertising. Performed all back office functions: accounts payable, payroll, cut and signed all checks, etc. Hired, trained, managed and reviewed staff. Opened and closed store. Maintained all store systems.

Bought and sold fine spirits and microbrew beers. Attended trade tastings. Wrote spirit column for newsletter. Answered customer inquiries and resolved customer complaints. Managed and trained cashiers and stock personnel in daily store operations. Trained staff to sell wines, spirits, beers, and non-alcoholic beverages in store and by phone. Programmed price changes in Data Checker Computer System/Reliable Registers. Tallied and reported daily sales. Opened and closed store.

Developed extensive knowledge of regional wine market. Evaluated wine at trade tasting and vineyards in order to buy, sell and promote the wines. Developed and maintained wholesale vendor contacts and retail customer base. Cultivated relationships among general press and wine trade journalists. Wrote shelf talkers and contributed to monthly newsletter. Organized in-store and private wine tastings. Custom ordered wine from the State Beverage Journal. Sold futures for Bordeaux, Burgundy, and Rhone wines. Created product displays. Received, cellared, priced, stocked, and inventoried wines.