John Scappini Email & Phone Number

Washington, DC, US

Washington D.C. Metro Area

• Write, edit, and publish day-to-day communications, including blogs, email marketing campaigns, press releases, and newsletters.
• Use analytics to measure performance of web posts, socials, and email marketing.
• Produce and share content for social media, including Twitter, Instagram, and Facebook.
• Record, produce, edit podcasts for the Pro Bono Happy Hour Podcast. Expanded podcast’s reach to Spotify and Stitcher. Set up analytics for the podcast in iTunes and Spotify.
• Developed the Roundup, an initiative to generate more engagement on PBI-created content.

• Managed simultaneous projects books, courses, and digital resources, including development plans, author support, competitive benchmarking and analysis, reviewing and market feedback, feature and pedagogy development.
• Piloted new digital initiative, project managing from conception, to hiring, to execution of a series of animated political science explainer videos, delivered on-time and under budget.
• Piloted new blog / web repository for professors, helping to shape the concept, design the WordPress site, design templates, and successfully launch the site.
• Managed expenses such as ancillary budgets, eBook budgets, and other operational costs.
• Collaborated with internal stakeholders on digital strategy, including eBooks, mobile strategy, online product and course development, and digital asset management.
• Liaised between internal and external stakeholders to manage workflow and ensure deliverables.

• Co-author on analysis that was nominated for 2015 AMEC award.
• Conducted qualitative and quantitative research and analysis of print, broadcast, online, and social media across multiple industries.
• Provided daily monitoring of print and web publications for an industry trade group.
• Developed and implemented client-specific research programs.
• Tailored deliverables to array of audiences including shareholders, PR professionals, executives, industry experts, and regulators.
• Assisted in enhancing CARMA’s online profile through contributing blog posts, participating in Twitter chats, and maintaining an active company social media presence.