John Schad Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

• Co-lead ten-week job transition course (offered four times per year) at Calvary Community Church that assists students in aligning their avocation with vocation through the discovery of their strengths, skills, passions, interests, and gifts. Lead workshops covering self-assessment, budgeting in transition, exploration of career alternatives, resume creation, job search strategies, interviewing techniques, understanding and navigating different personality styles, responding to and negotiating a job offer, and entrepreneurship. • Taught over 600 classes with students ranging from college students to corporate CEOs. • Coached over 1,400 students during the past 15 years with >98% finding employment within one year.• Co-authored course manual with more than 130 instructional pages.

Los Angeles Metropolitan Area

• Created 7-week online Entertainment Marketing course for undergraduate students. Course covers marketing methods used for Film, TV, Streaming, Home Entertainment, Music, Radio, Video Games, Sports, Theater, Theme Parks, and Print Publications. • Taught “The Entertainment Business” course to undergraduate students. The 15-week course included the following: Business History and Overview of Film, Television, and New Media; Film Distribution, Exhibition, Retail and Consumption; Release Windows and Revenue Streams; Marketing; Money and Contracts: Unions, Lawyers, Talent Agents and Managers; Consumer Products and Ancillary Revenues; Emerging Technologies; International; and other aspects of the “business side” of the entertainment industry.• Developed syllabus, lesson plans, course structure and materials, and rubric grading process for courses.• Highly proficient in Canvas.

Greater Los Angeles Area

• Led marketing and commercial activities for over 2,000 Fox and MGM feature films on Digital and Physical formats.• Spearheaded brand management of key franchises including Star Wars, James Bond, Avatar, X-Men, Deadpool, Kingsman, Planet of the Apes, Alien, Die Hard, Predator, Rocky, Independence Day, Home Alone, Ice Age, Alvin and the Chipmunks and Diary of a Wimpy Kid.• Led launch of Star Wars release which has generated $450MM in consumer revenue. • Developed marketing programs and launched new-to-format and anniversary releases for over 600 films including The Sound of Music, The Sandlot, Miracle on 34th Street, Alien, Rocky Horror Picture Show, Terminator, The Passion of the Christ, Heat, Mad Max, Moulin Rouge!, Edward Scissorhands, Big, Napoleon Dynamite, Young Frankenstein, The Devil Wears Prada, Wall Street, Mr. and Mrs. Smith, The Last of the Mohicans and Patton. • Led development of over 400 Digital/Social campaigns posted on Facebook, Twitter, YouTube, Snapchat, and Instagram for seasonal promotions, title anniversary and franchise events.• Created marketing promotions for OTT and MVPD Digital accounts (iTunes, Google Play, Amazon, Verizon, Comcast, Sony Playstation) and brick and mortar accounts (Walmart, Target, Best Buy). • Develop monthly Digital national promotions tied to theatrical drafting events, seasonal campaigns, and other opportunistic activities. Promotions used by iTunes, Amazon, and other key accounts.• Managed and create programs for “Movie of the Day” app on iTunes Store.

Greater Los Angeles Area

• Provided strategic direction and marketing tools (e.g. packaging, POS materials, trailers, etc.) to territory marketing teams in Europe, Asia, and Latin America for key franchises and titles including Star Wars, James Bond, X-Men, Fight Club, Moulin Rouge, Miracle on 34th Street, Big, Mrs. Doubtfire, and Dances with Wolves.• Developed launch strategy for new home media format. Led development of marketing plan and materials including release schedule, TV spots, trailers, POS materials and trade demo discs.

Greater Los Angeles Area

• P&L responsibility for Asia Pacific and Latin America region generating $545M in annual revenue.• Established strategic direction and best practices for marketing teams in affiliate offices including Japan, China, Korea, Hong Kong, Philippines, Taiwan, Australia, New Zealand, Brazil, and Mexico.• Approved territory marketing plans for New Releases, TV, and Catalog titles. Reviewed volume goals, release timing, pricing, packaging, merchandising materials, research, media, publicity, and consumer promotions.

Los Angeles Metropolitan Area

• Oversaw marketing and commercial initiatives for business segment consisting of over 4,500 feature films.• Developed lifecycle and promotional plans for franchises and key titles including Harry Potter, Superman, Batman, The Wizard of Oz, Casablanca, Gone with the Wind, The Matrix, The Shawshank Redemption, The Right Stuff, Singin’ in the Rain, and A Christmas Story.•Supervised Retail Marketing team responsible for initiatives at over 60 accounts including Walmart, Target, Amazon, Best Buy, Costco, Sam’s Club, Transworld, Meijer, Kroger, and Toys R’ Us.• Directed development, management, and implementation of annual Catalog program. Determined sales forecast, pricing, advertising, merchandising, and promotions for titles.• Developed Black Friday/Boxing day promotion generating $117M in POS revenue across all business segments (largest promotion ever for the division). • Initiated, developed, and launched multi-feature line to drive sales of titles repriced through their lifecycle resulting in 2MM units sold during the first year of launch.

Sydney, Australia

• Directed Marketing Department in functional areas including Brand Management, Publicity, Promotions, Retail Marketing, and Online Marketing.• Approved marketing plans, pricing, TV advertising, print media, packaging, consumer promotions, market research (e.g. price elasticity and volumetric studies), and publicity campaigns for key releases.

Greater Los Angeles Area

• Reviewed territory marketing programs for New Release, Catalog and TV plans. Provided recommendations for release timing, pricing, volume, advertising, publicity, and promotion.• Presented category management initiatives to Carrefour, Ito Yokodo, Coles Myer, and other key accounts.

Greater Los Angeles Area

• Developed and presented recommendations for department layout, fixturing, signage, assortment, advertising, and promotion to Walmart, Target, and Sam’s Club, Best Buy, Costco and other key retailers.• Created account-specific promotions to drive sales of key New Release and Catalog titles.

Orange County, California, United States

• Established, built, and led sports cards and memorabilia brokerage company with over 400 sales representatives.• Sold equity in company.

Mba, Marketing And Management

Ba, Government