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I am a strategic marketing and eCommerce leader with 20+ years’ experience building brands across Australia, New Zealand, UK, Europe and USA. I am passionate about leading teams to create and execute innovative and commercially orientated brand, customer and digital strategies to deliver profitable growth. Expertise:- Leading organisations through digital transformation programs that have specific focus on the data, customer and digital areas such as eCommerce, Marketplaces, omni-channel, marketing automation, personalisation, digital performance advertising, advanced analytics and digital content creation.- Launching brands digitally first via eCommerce and marketplaces into international markets such as the USA, Europe and NZ. - Creating and executing customer and loyalty strategies to grow acquisition, retention and lifetime value.- Developing brand strategy, vision and purpose that inspires and motivates customers and staff.- Developing purpose driven, highly capable and collaborative teams.- Relationship building and cross functional engagement through highly effective communication and interpersonal skills.- Digital ecosystem experience across platforms such as Shopify, Magento, Wordpress, Salesforce, Klaviyo, High Jump, Hot Jar, Google, Facebook and more.Highlights:- Growing Kathmandu sales from $400m to $540m whilst reducing the marketing budget by 30% over the same period. - Achieving B Corporation status through the sustainability and community impact programs at Kathmandu.- Relaunching the Kathmandu loyalty club and embedding new Salesforce marketing automation and personalisation programs to deliver customer acquisition +40% and +10% lifetime value growth.- Launching Laybyland into new markets such as the USA and NZ utilising a Magento platform. - Launching the Laybyland marketplace in Australia utilising a Marketplacer platform. - Relaunching the Bevilles brand and loyalty club. At the same time launching Magento eCommerce to deliver significant sales and customer growth.- Launching the first ever Kmart "Everyday low prices" campaign repositioning the brand from a high/low discounter to an EDLP price position.
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Co-FounderNew Venture WealthMelbourne, Vic, Au
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General Manager Digital, Ecommerce, Marketplaces & MarketingDirected Electronics Australia Apr 2023 - PresentMelbourne Airport, Victoria, AuLeading the Digital, eCommerce, Marketplaces and Marketing areas for Directed Electronics Australia which has over 30 brands in its portfolio including Eufy, JBL, Disney, Anker, Pixbee, Zero-X and more. Focused on scaling the D2C business through eCommerce and Marketplaces whilst building the digital presence and awareness for the portfolio of brands in the group. -
Co-FounderNew Venture Wealth Apr 2021 - PresentMelbourne, Victoria, AuI am one of the founders of New Venture Wealth. We focus on making it easier and more convenient to invest in property, equities and cryptocurrencies through your own self managed superannuation fund. We have a team of chartered accountants, self managed superannuation fund specialists, cryptocurrency and property industry experts to ensure everyday Australian's can take control of their financial future in what is one of the fastest growing investment streams in Australia.
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General Manager Ecommerce & MarketingLaybyland Sep 2020 - Apr 2023Melbourne, Victoria, AuLaybyland is an eCommerce group with brands across Australia, New Zealand and USA. These brands include Laybyland in Australia, My Layby in New Zealand and Layawayland in the USA. Our purpose is to make the unaffordable, achievable to consumers on over 50k products and we do this by offering the widest range of flexible payment programs globally. We launched the first online Layby solution through Laybyland, Layawayland and My Layby across Australia, New Zealand and USA. -
Group Marketing Manager / "Head Of Global Marketing & Digital"Kathmandu Jan 2015 - Sep 2020Christchurch, Canterbury, NzHead of global marketing role leading a large scale multi-site team of 35 with operations across Australia, New Zealand, USA and UK. Remit across global strategy and execution requirements for brand, customer, digital and social media, CRM, visual merchandising, go-to-market, creative direction, PR, sustainability and community.During this period Kathmandu sales grew 35% from $400m to $540m with four consecutive years of like for like sales growth. This growth was achieved whilst reducing the total marketing budget by 30% over the same period. Key highlights include:- Developed and executed new brand positioning and expression that delivered brand preference growth +65% over a four-year period.- Positioned and launched the brand for international growth across UK, Europe and USA.- Achieved B-Corporation status through market leading sustainability and community programs. - Relaunched the loyalty club to deliver customer acquisition +40% and customer lifetime value +10% over a four-year period.- Launched Salesforce digital marketing automation and personalisation programs for the loyalty club through multi-channel journey based programs. This grew to deliver 5% of all company sales within three-year period.- Launched new physical store flagship concept.- Created, recruited and embedded into the company the first internal creative, production, brand, CRM/marketing automation and analytics/research teams.- Marketing team engagement survey result growth +15% over two-year period. -
General Manager Marketing & EcommerceBevilles Jewellers Feb 2012 - Jan 2015Melbourne, AuRemit across the marketing and eCommerce functions for the business leading a team of eight across both functions. Key highlights include:- Developed and executed a new brand strategy that included a new position and expression program for the jewellery category. - Launched a new Magento eCommerce platform and digital marketing programs that grew company online sales significantly.- Launched a new physical jewellery store concept that delivered +15% sales growth in its first year.- Relaunched the loyalty club and implemented Salesforce marketing automation programs that delivered +33% acquisition growth and +20% average shopping frequency over two-year period. -
Integrated Marketing ManagerKmart Australia Limited Jan 2005 - May 2012Mulgrave, Vic, AuI was promoted twice during my time at Kmart working my way up through various marketing roles within the organisation. I developed and executed marketing communication, instore POS, packaging, digital and PR strategies for the brand. -
Marketing And Sales CoordinatorTelstra, Australia Post & Autobarn Jan 2000 - Dec 2004This was the beginning of my career and I held roles executing sales, marketing and visual merchandising for these brands.
John Sette Skills
John Sette Education Details
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Swinburne University Of TechnologyMarketing
Frequently Asked Questions about John Sette
What company does John Sette work for?
John Sette works for New Venture Wealth
What is John Sette's role at the current company?
John Sette's current role is Co-Founder.
What is John Sette's email address?
John Sette's email address is jo****@****.com.au
What is John Sette's direct phone number?
John Sette's direct phone number is +613926*****
What schools did John Sette attend?
John Sette attended Swinburne University Of Technology.
What skills is John Sette known for?
John Sette has skills like Marketing Communications, Integrated Marketing, Marketing Strategy, Marketing, Social Media Marketing, Advertising, E Commerce, Brand Management, Retail, Marketing Management, Strategy, Direct Marketing.
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