•Manage and optimize pay-per-click (PPC) campaigns for edible glitter products across Amazon, Google, Walmart, and social media platforms.•Develop and implement targeted ad strategies to reach key audiences and drive sales growth.•Monitor and analyze campaign performance to ensure maximum ROI and continuous improvement.•Collaborate with the marketing team to align PPC efforts with overall brand objectives and promotional activities.•Conduct keyword research, A/B testing, and competitive analysis to refine ad targeting and bidding strategies.•Utilize data-driven insights to adjust campaigns, improve click-through rates (CTR), and enhance conversion rates.

•Launched Andersen's digital identity and marketing campaigns for Saudi Arabia market entry in 2020.•Generated qualified leads through organic and promoted activities, resulting in $100 million in projects by 2023.•Developed and updated customer personas for various consulting services, optimizing marketing tactics and touchpoints.•Conducted market research to identify trends, customizing services for competitive business portfolios.•Created annual market plans and content strategies, driving significant sales growth and organic lead generation across business lines.

•Planned and executed campaigns across Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube, Google Ads, and email marketing.•Managed AdWords programs and retargeting campaigns.•Measured and reported on campaign performance, assessing ROI and KPIs.•Identified trends and optimized spend and performance based on insights.•Planned and executed experiments and conversion tests, collaborating with internal teams to optimize user experience and evaluate customer journey across channels.

• Conducted market research to understand customer requirements and trends.• Developed creative ideas for marketing campaigns.• Assisted in outbound and inbound marketing activities.• Monitored market trends and analyzed results to share with the team.• Coordinated with agents for event planning and design.

• Conducted market research to understand customer requirements and trends.• Developed creative ideas for marketing campaigns.• Assisted in outbound and inbound marketing activities.• Monitored market trends and analyzed results to share with the team.• Coordinated with agents for event planning and design.