John Smiley Email & Phone Number

Palo Alto, California, Us

Palo Alto, California, Us

Jersey City, New Jersey, Us

• Own BlueVine’s digital marketing channels and lead paid marketing strategy. Manage an eight-figure annual marketing budget while consistently meeting acquisition and revenue goals.• Regularly report to executive team on marketing strategy and results, speaking to ongoing channel mix and budget allocations, acquisition strategy for a variety of products, and paid marketing performance tracked against quarterly and annual OKRs.• Developed and executed acquisition strategy for BlueVine’s new banking and payment products, working with finance, product, and executive teams on scope, messaging, and 2020 OKRs.• Design and lead cross-functional projects with product and web development teams to introduce and implement product and web improvements to increase acquisition funnel efficacy.• Lead projects with internal design teams and external agencies in producing creative media for use in digital marketing campaigns. • Manage a team of performance marketing associates who assist with day-to-day channel management and campaign execution.• Utilize SQL and Salesforce to monitor and analyze lead qualities and performance throughout acquisition funnel, tracking CPA’s, CAC’s, and LTV’s across a diverse set of digital channels.

Jersey City, New Jersey, Us

• Reported to executive team and organizational leaders on channel performance, marketing forecasts, ongoing marketing strategy, and acquisition funnel metrics.• Rigorously A/B tested messaging, landing pages, and targeting strategies to optimize campaigns.• Achieved 2018 goals by increasing annual acquisition spend by 100% while maintaining stable and on-target CACs, and increased new business revenue sourced by paid marketing channels by 130%.• Developed Facebook as a core direct acquisition channel for BlueVine, growing it from the smallest digital channel to the largest. Grew monthly spend by 700% YoY in 2018, while simultaneously improving lead quality, increasing acquisition funnel efficiency, and lowering channel CAC's.

Jersey City, New Jersey, Us

• Managed BlueVine’s marketing channels including AdWords, Bing Ads, Facebook and LinkedIn. Responsible for both day-to-day management and determining campaign strategy.• Regularly monitored and evaluated channel performance throughout entire sales funnel to determine channel strategy and monthly budget allocation.• Designed and launched new marketing campaigns to provide leads for new lending products added to BlueVine in 2016, creating successful and efficient growth for these products.• Worked with in-house designers and outside production agencies to produce image and video content to utilize in online campaigns.• Calculated client LTVs, CACs, CPAs, and other metrics to determine efficiency of campaigns to both manage paid channels and report these metrics to the BlueVine executive team.

Palo Alto, Ca, Us

• Responsible for execution of OnRevenue’s digital marketing strategies• Lead OnRevenue’s PPC Team, responsibilities include creating campaigns strategy, assigning and executing team tasks, and working with customers on their campaign qualities and goals.• Responsible for management of over 150 PPC campaigns in AdWords and Bing Ads for OnRevenue's customers.• Optimize customers’ accounts and ensure their success through email marketing campaign management, website SEO, and creating and implementing online marketing strategy for customers.• Managed a team of four SEM specialists to assist with campaign execution and management for OnRevenue customers.• Develop marketing materials including product whitepapers, platform feature briefings, and industry-specific software solution briefs. • Generated press releases highlighting customer success stories and new platform features after gathering customer feedback through producing a client interview questionnaire and interviewing customers.• Create lead conversion and sales tools such as customer ROI studies, sales presentations, and sales materials for communicating product benefits. • Produced advertising videos highlighting platform benefits and features by developing product messaging, writing scripts, and collaborating with a third party company for video production.

Palo Alto, Ca, Us

• Assisted CEO in development and launch of OnRevenue’s Partner sales program. • Coordinated and led sales presentations and product demonstrations to prospective customers.• Created and implemented sales strategy and marketing content for partners to build prospect pipelines, engage prospects with materials, and effectively close deals. • Designed and created sales scripts, training materials, product messaging, and other materials. • Responsible for recruitment of sales partners and training them in OnRevenue’s sales approach.

Palo Alto, Ca, Us

• Studied SaaS market space and learned OnRevenue platform features to develop product messaging and positioning. • Conducted competitive analysis of competing SMB software solution vendors. • Created ROI reports for existing customers that examined lead generation from platform features, and overall product effectiveness and ROI. • Collaborated with CEO in creating copy and content for the company website.

Denver, Colorado, Us

- Tutored lower and upper division Economics students in both one-to-one and group settings.- Utilized active listening and communication skills to help students understand and apply course concepts.