Here I provide consulting to CPG companies in the retail and food service industries. I support the development of work plans in marketing and sales to introduce products in the target markets.I also identify and join broker representations for products including distribution channels and distributors, close sales, and develop sales training materials for representation. Some of my selected contributions include:☛ Assisting a meat protein company in selling its full product line to major U.S. food service distributors, which initially produced over $2.3M and now renders $800K in monthly sales.☛ Assisting a frozen vegetable company in selling 60% of its product line to five major food distributors including retail and food service, which initially produced $1.1M and now renders $550K in monthly sales.

Responsible for managing the company's overall operations, with positive results for improving efficiency and increasing departmental profits.Conducted the total execution for relocating the entire company from NJ state to NY state during pandemic time, building from the ground up a new warehouse, including warehouse racking system, refrigeration boxes, warehouse equipment, Machinery, office construction, Computer hardware, New Software, Security system and local authorities coordination for construction permits.Initial project time projection was 12 months and it was accomplished in 6 months.Coordinated NJ Offices and Warehouse move to new facility in NY.Incorporated new software that will affect all operations systems in the company driving efficiencies , reducing costs and increasing gross profit.Re-designed all job duties descriptions for all positions in order to create a healthy work environment, maximize productivity and better structure.Responsible for the Buyer/Purchasing department, Sales Department, Marketing Department, HR Department, Office and warehouse operations, Including Logistics and inventory controls.Developed way to market strategies, incorporated Office, Retail team, and warehouse operations under one platform in order to have alignment in execution, Maximizing profitability and efficiencies, Pricing strategies to stay competitive and profitable, Customer and account development programs, Private label development, Work safe environment guidelines stablished and also running a maintenance schedule.

- Manager of all sales aspects and trade marketing activities in the Northeast, responsible for operational budgets, Marketing promotional executions, category line growth, NI STS and broker and agency performance.- Customer development, Category development, Competitive and consumer analysis.

As Director, I developed and expanded all product lines and mixes, sales, category management, buying, merchandising, and sales force training for ethnic and emerging markets. I managed business development functions including gold accounts, local and national marketing plans, new and lost accounts, profit and loss (P&L), returns of investment (ROIs), and trade funds.I conducted product line segmentation and mix analysis, and maximized territory sales through strategic recruitment and hiring. I also implemented new business methods such as retail foodservice opportunities. Some of my selected contributions include:✪ Influencing and impacting market trends in New Jersey and the New York City metropolitan area for targets such as casinos, cruise lines, healthcare segments, major hotel chains, restaurant chains, and independent operators.✪ Creating, implementing, and managing marketing strategies for brand awareness and brand equity.✪ Designing departmental business strategies and procedures for buying, marketing, merchandising, and sales.✪ Regularly developing training sessions for executive leaders and sales associates.✪ Leading corporate-level program implementations of business strategies and internal procedures.✪ Successfully designing, developing, and executing the first official marketing department modeled after major global corporations at the operating company level.

Retail Sales Manager, Account Manager, Customer Development Account Manager, Distributor management and Marketing

In this position I managed firms like Acosta and Goya foods with 600+ market brokers. I developed and implemented merchandising and sales strategies, and oversaw a demo team, merchandising team, and twenty direct reports. lead monthly retail meetings, third-party negotiations, NI introductions, and broker trainings, and performed multiple administrative functions including budgeting, demand planning, employee and customer reviews, expense employee authorizations, NI STS, personal time off (PTO), pricing, reporting, sales data analysis, and trade management.I conducted quarterly forecasting, designed annual key performance indicators (KPIs), and developed and scheduled training sessions for partners and staff members. I also recruited and hired new associates and created training materials for the retail business environment, and held (semi-)annual performance reviews. Some of my selected contributions include:◆ Working with independent markets, local HQ businesses, and national HQ accounts.◆ Developing new business routes and coordinated demo executions with other agencies.◆ Designing and implementing retail schematics and planograms.◆ Planning and implementing effective shopper marketing strategies and plans.◆ Preparing monthly and quarterly HQ business reviews in collaboration with executive leaders.◆ Managing key customer deliveries with DSD scheduling software.◆ Contributing to new opportunities development in the emerging market that achieved NI implementation.◆ Assisting with marketing and sales plans for the U.S. market.

• Responsible for sales & management of customer base in Central & Northern New Jersey, increased customer base by 40 new accounts, total of 320 client base with an approximated weekly sales of $300.000, • Managed Trade, POS, Pricing, credits & billing adjustments, also handled collections in specific Supermarkets & Independent accounts.