Support Energizer growth in the Portable Light category by identifying key trends in category, shopper, retailer, marketplace and industry by performing in-depth global analysis with a focus on the Americas.

Motivated and managed a team responsible for the data analysis and segmentation for Global Strategic Marketing. Developed and implemented an analytics strategy to uncover key drivers to continually improve customer satisfaction and uncover new strategic opportunities.* Developed a Financial Services segmentation technique to identify the characteristics of higher performing customer segments by combining internal and external data resulting in a targeted list of specific cross selling… Show more Motivated and managed a team responsible for the data analysis and segmentation for Global Strategic Marketing. Developed and implemented an analytics strategy to uncover key drivers to continually improve customer satisfaction and uncover new strategic opportunities.* Developed a Financial Services segmentation technique to identify the characteristics of higher performing customer segments by combining internal and external data resulting in a targeted list of specific cross selling opportunities for the Sales Team and product bundles for the Pricing Team. * Expanded CX program to allow Senior Management and Regional Managers to compare BU and geographic markets on the same key measures including the derived CX Health Index.* Provided analysis and statistical support for all Domestic and International Insight surveys ensuring analytical rigor, increased accuracy and reporting consistency. * Introduced new thinking into the analysis of the Relationship surveys by identifying and visually mapping how the company performed on the most important customer attributes. * Enabled the deployment of over 50 incremental CX surveys in 2018 by using analytical rigor to standardize and automate the data delivery, sample selection, and survey deployment. * Created a repeatable process to uncover key NPS customer drivers and develop real-time dashboards so internal managers could access key metrics and track KPI measures. Show less

Delivered actionable insights to better understand customer needs, satisfaction, and market conditions to anticipate changes in the marketplace, attract new customers and increase customer retention. Lead the entire analysis from project inception to Management presentations and end user adoption. * Identified an opportunity to reengage inactive Point-of-Sale verifiers using a targeted email campaign which generated over $1M a year in incremental revenue since it started in 2012… Show more Delivered actionable insights to better understand customer needs, satisfaction, and market conditions to anticipate changes in the marketplace, attract new customers and increase customer retention. Lead the entire analysis from project inception to Management presentations and end user adoption. * Identified an opportunity to reengage inactive Point-of-Sale verifiers using a targeted email campaign which generated over $1M a year in incremental revenue since it started in 2012. * Introduced a new industry segmentation method, using both internal and external data, to identify highest opportunity verticals for the Employer Services Growth Playbook. Results were presented to the Equifax SLT and used to create a new vertical Sales alignment for Equifax customers. * Designed, implemented and analyzed the first Equifax Relationship survey which included an internal Closed Loop Feedback process. This continuous improvement program was identified as a best practice and replicated for all Equifax Business Units. * Examined key aspects of usage and contribution to The Work Number among Employer and Verifier clients and presented results to the Senior Leadership Team. * Enhanced the Customer Engagement program by identifying key drivers to improve satisfaction which lead to the creation of Customer Journey surveys. * Developed a new repeatable process for the Client Advisory Board (CAB) and expanded the program to include additional products and processes including virtual CAB meetings.* Established relationships with Employer and Verification teams to better understand needs and earned a reputation of being a collaborative team player who provided on-time actionable insights. Show less

* Managed a multi-million dollar research budget for all primary research including brand usage and imagery in addition to strategic projects like Super Bowl ad testing and new product development.* Oversaw execution and analysis of global consumer tracking surveys. These monthly reports forecasted key trends and were closely followed by Brand and Senior Management.* Developed market share models by combining internal tracking studies with IRI and using market intelligence. These… Show more * Managed a multi-million dollar research budget for all primary research including brand usage and imagery in addition to strategic projects like Super Bowl ad testing and new product development.* Oversaw execution and analysis of global consumer tracking surveys. These monthly reports forecasted key trends and were closely followed by Brand and Senior Management.* Developed market share models by combining internal tracking studies with IRI and using market intelligence. These share estimates were presented during the annual product review meetings. * Synthesized brand usage and imagery data into actionable insights that were presented to Senior Management to inform new product development and marketing efforts. * Leader of a team responsible for the analysis of Domestic and International marketing research. Show less

* Administered annual Super Bowl ad testing process and delivered results to Senior Management for evaluation of final ad selection.* Motivated and managed a team responsible for the analysis and distribution of strategic insights for all Domestic and International marketing research studies.* Analyzed and provided recommendations for new product development and packaging updates.* Developed strategic insights and summary reports for the corporate MRI database.

* Evaluated competitive brand pricing, share, and trends using IRI data. * Developed automated graphing systems for departmental tracking and imagery studies.* Created WSLR and MCA demographic reports from Claritas/Spectra blockgroup data to identify market opportunity and target key consumers.* Generated and maintained International charts for China, UK, Ireland, and Canada.* Analyzed and derived actionable insights from departmental syndicated databases.