John Stokvis Email & Phone Number

Chicago, IL, US

San Francisco, CA, US

• Goal: Transforming Indiegogo's product from a crowdfunding marketplace into a platform for innovation
• Leading new product development across Indiegogo's entire surface area (research, strategy, prioritization, product development, go-to-market)
• Launching new conversion driving features: Gifting/Configurable discounts/Shipping Guarantee/Pay over time/Quick Launch/Cart/E-commerce (Indieshop)
• Establishing priorities, building a roadmap, and communicating cross-functionally on behalf of product, engineering, and design
• Wrote Indiegogo's policy towards generative AI
• Launched rebrand covering the entire platform

San Francisco, CA, US

• Goal: Increase pool of self-identified professionals on Twitter, creating an engaged top of funnel in order to convert the long tail of advertisers.
• Optimized onboarding flow leading to 11M monthly active professionals
• Integrated existing creator tools leading to 3.15M monthly tweet engagements
• Quickly launched category specific professional spotlights leading to 1.025M professional outcomes

San Francisco, CA, US

• Goal: Building solutions to enable creators, publishers, businesses, and brands to use on-platform engagement to drive off-platform outcomes
• Increased # of professionals on Twitter from 1M to 11M in 12 months
• Launched experiments leading to 84% increase in spotlight activation
• Articulated and drove vision and strategy for professionals (creators, SMBs, brands, non-profits, etc.) across Twitter
• Established distributed team culture based on psychological safety, high trust, autonomy, and asynchronous communication
• Built a culture of autonomy, accountability, and innovation as the product team grew from 15 to 32

Chicago, IL, US

• Goal: Designing the next generation of the financial engineering platform that handles all merchant payments
• Increased number of cloud-compliant ETL workflows from 45% to 97%, moving closer to deprecating legacy tool
• Managed a team of 2 product managers - coaching and career growth
• Iterated on data tools to maximize impact for customers
• Built global editing functionality into data catalog, to increase metadata coverage of top tables from 5% to 95%
• Managed transition of internal data tools from on-prem to the cloud

Chicago, IL, US

• Projects: Data Interfaces, Salesforce & Sales Tools, LivingSocialData InterfacesGoal: Responsible for creating and realizing a roadmaps for data interfaces at Groupon
• Building awesome data interfaces for 400+ employees who use data at Groupon on a daily basis - from analysts to PMs to data scientists to data engineers.
• Built a data catalog to surface metadata across all of Groupon's databases
• Modernized GUI tool for building and managing extract, transform, and load (ETL) workflowsSalesforce & Sales ToolsGoal: Responsible for Global Product roadmap. Upgrade Salesforce from Classic to Lightning. Build tools.
• Led Product roadmap, building tools to increase efficiency and productivity of Global Sales organization
• Launched upgrade from Classic to Lightning for North American Salesforce of 250+ sales reps, managers, & sales operations

Chicago, IL, US

• Local Data Platform
• Streamlined workflows and increased operational efficiency of team of 20 engineers
• Released crowdsourcing based tool to evaluate the accuracy of Groupon's merchant database
• Oversaw the improvement of Groupon's data quality and coverage

Chicago, IL, US

• Tasked with improving the quality and scope of Groupon's worldwide merchant database
• Explored new avenues for lead creation and cleaning
• Utilized advanced crowdsourcing techniques to build new data cleaning tools

Chicago, IL, US

• Responsible for defining metrics to facilitate localization and roll out of internal workflow tools, core technology platform innovations, and merchant-facing products.
• Created and developed 150+ key performance metrics to drive adoption of sales, lead management, and account management tools across 47 different countries
• Provided weekly and ad-hoc reporting to guide executive-level decisions

Chicago, IL, US

• Helped grow Risk Management department from a team of 4 to 40
• Co-developed proprietary credit and risk model for small businesses in absence of banking and financial data - patented
• Worked cross-departmentally to drive down refunds, improve customer experience, and increase merchant satisfaction, while adding $23B+ to the bottom line in 2013

Chicago, IL, US

• Assisted customers with merchant issues, lost Groupons, forgotten passwords, and unplugged printers
• Created predictive refund model to highlight high refunding merchants

• Performed with renowned theater companies in Chicago, including Steppenwolf and Chicago Shakespeare Theatre.
• Developed and premiered new work with the Goodman Theatre
• Performed in The Midnight Circus' Circus in the Parks Tour, which has raised over $2 million dollars for Chicago parks

Master Of Product Design And Development Management

Bachelor Of Arts (B.A.), Theatre/Theater