Vp Sales-Asics - -Kids Active Apparel-Boy'S,Girl'S- Licensing Brand Director /Social Media Director
The Cayre Group
< Asics license not renewed --Reference and Recommendation from Amin Cayre <Oversaw the launch of ASICS Kid’s Activewear in Boy’s for -Spring '13 <Opened 50+ Key Retailers across all channels.---Build total Sales to $10 M <Launch for Spring'15 Girl's Sets 2/4 & 4/6x ,Toddler Boy's Short Sets < Fall '15 Launch -,7/16 Separates,Tops,and Leggings.<Responsible for all Sales and placement of products<Performance Separates, Tops, Bottoms and Sets -Boy's and Girl's sets and separates.<Channels of distribution include –Department Stores, Sporting Goods Retailers,E-Com/Omini Channel,Specialty Stores, Mid Tier Stores,Military,Off Price Retailers and Flash Sites--Amazon.com, Kohls's.com, JCP.com, Bon Ton, Boscovs,, REI, Nexcom, Gordmans, Nordstrom Rack, TJX, Zulily,Ect. <Work with Asics Corporate for the launch of product for Asics E-com/Omni Channel, Asics Retail Stores, Asics Outlet Stores and future Asics Sponsored Marathons-Incl. NYC<Work with ownership-[Amin Cayre] to insure correct Buy’s,SKU'S, Sales Planning-,Pricing and Msrp’s <Work closely with Asics Design Director &VP of Design and Merchandising<Work closely with- Vice President Sourcing and Production <Licensing Brand Director-- Work with all major Brand agency's -acquire new brands--Authentic Brands Group,Iconix Brand, Marquee brands, VFC,Conde Nast, Wilhelmina Tucker Brand & Entertainment Group, Cherokee Global Brands,The Brand Liaison,CPLG North America,The Joester Loria,Brandberry Group, as well as various companies for licensing opportunities. < Oversee All Social Media Platforms for Brand -for Retail and Consumer Sites-Facebook, Instagram,LinkedIn ,Twitter for Maximum brand exposure