• Lead, develop and direct the region and/or country to deliver sales revenue and profit objectives.• Lead the region and/or country and oversee planning integrated with the business strategies in partnershipwith senior management team.• Cultivate and maintain a strong customer focused approach.• Drive concepts to execution in alignment with strategic framework and collaboration with seniormanagement team.• Leverage current and past relationships to open doors to new business opportunities.• Integrate competitor information and customer knowledge with customer priorities to develop businessopportunities.• Establish and/or develop sales strategy and tactics for assigned district and effectively communicate to salesteam.• Analyze market trends to develop business growth strategy.

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• Hired and managed a team of 7 Area Sales Managers while managing the growth of the Region.• Recruited/signed over 100 check cashing locations during the first 2 years by leveraging personal long time relationships with key check cashing owners. A total of over 200 check cashing locations were signed during the last 4 years.• Have actively participated in various check cashing trade shows and attended CFSP for the past several years.• Consistently achieved/exceeded performance metrics for the West Region team and celebrated numerous sales successes.• Awarded 1st place at Netspend “boot camp” sales training in 2010 for the best sales presentation.• Signed up over 600 non-standard auto insurance locations in the past 2 years.• Maintained revenue growth of 20% - 25% year over year.

Manager – Store Initiatives May 2004 – Oct 2006Responsible for site selection, build out and development of Company owned stores located inside retail sites that cater to the Hispanic community. Managed operations at company store locations in Pomona, Los Angeles and Salinas.District Manager – Southwest• Managed the performance of 6 Market Managers, 1 Business Development Manager, Installer/Trainer and 2 company store employees. • Duties included agent recruitment in targeted cities/zip codes, meeting monthly volume quotas, managing FX (foreign exchange) rates to be competitive in the market.• Managed marketing support spending and provided competitive assessments to drive volumes and revenues.• Attended local community events and various other promotional events.

Responsible for Agent Support Department and Marketing Department for a money transfer company that serves over 50 countries around the world.• Successfully reversed negative growth trends within 1 year and established a tracking system• Managed various promotions, special events, price promotions, etc.• Responsible for 18 Western states, recruitment, training, sales development• Managed FX (foreign exchange) rates to ensure a very competitive position in the market• Managed the purchase of all signage, agent give aways and production of all marketing materials within a prescribed budget

Responsible for creating a distribution network for a “start–up” company that specializes in export sales to Mexico and Central America.• Created and implemented an Agency Agreement (contract) for targeted retailers in various Hispanic communities• Established over 35 company staffed locations within existing retail locations by negotiating favorable monthly lease fees in exchange for a commission on sales• Recruited and signed over 75 contracted Agents in California, Arizona, Nevada, Texas, Colorado and Illinois.• 1st year sales exceeded $1M• 2nd year sales exceeded $2M

Area Manager 1990 – 1996Overall responsibility for sales, marketing and new product introduction in California, Nevada, Hawaii, Guam and American Samoa, staff of 20, Annual Revenues $50M+• Responsible for signing Ralph’s Grocery Company to a long term agreement which yielded approximately $8M in annual revenues• Managed the start up of 375 Rite Aid locations which contributes over $10M+ annually• Signed Foodland Supermarkets in Hawaii with approx. $1.5M in annual revenueResponsible for growing revenues and selling in new products to all major accounts, developing leads, and managing a sales force of Business Development Managers.• Fortune 500 Company (parent company was First Data Corporation)• Grew total revenue by 20%+ during 1998 which equates to over $10M• Renewed several long-term contracts for numerous major accounts• Exceeded all sales objectives and strategic business initiatives• Managed local marketing budget of $1M+ annually• Received the highest possible performance rating of “Exceeds Expectations”