I began my career at United Newspapers before transitioning into the amusement and gaming industry as Business Development Manager at World’s Fair, where I led the team managing UK and international B2B publications Coinslot International and Euroslot. I also played a key role in several pioneering B2B trade shows, SALEX Brazil, EELEX Russia, and GAMEX South Africa.I later joined Japanese games manufacturer Konami Amusement of Europe as European Sales Manager, securing key distribution agreements across Western Europe and Australia, while leading the UK direct sales team.In 2001, I joined Amusement Trade Exhibitions (ATE), organisers of leading trade shows ATEI and ICE London, to establish and develop its newly launched publishing division. Working closely with the exhibition and conference management teams, the division successfully launched Casino Review and iGaming Times, alongside the leading B2B trade newspaper, Coinslot International.I co-founded Gaming Business Media LLP in 2006, where I spearheaded the acquisition of key B2B gaming and gambling publications, Coinslot International, iGaming Times, and Casino Review. In 2012, I led the GB Media team in securing the contract to create and manage the highly successful Casino Investors Congress (CIC) in Batumi, Georgia. I also worked on major international projects, such as the Macau Gaming Show (MGS), and secured high-profile assignments across Asia, North America, and Europe.As a founder investor in YuMe World Group in 2019, I took on the role of Managing Director in 2022. In September 2023, I successfully exited GB Media to focus on the growth of this business venture. In March 2024, YuMe World Group expanded by opening its second store in Durham, alongside its Newcastle store.