• Developed Growth Strategies, helping organisations generate additional revenues in their markets with creative, innovative and digital strategies - from up-front strategy to full implementation including campaign roll-out planning and implementation. Apollo improved cardio case check-ups by 45% YOY, 2nd Opinion Cancer consultation improved by 65%.• Developing client relationships, fostering growth and building an atmosphere of trust and optimism. Successful website launches www.hassadfood.com and www.fabience.com• Oxygem water captured the Telangana Market and Andhra Market to 32% MS.• Briefing and mentoring creative and client management teams. • Working with clients in close partnerships to enhance their share of market and capitalize on opportunities.Clients Handled: Apollo Hospitals (All India), Stanza Men’s Apparel, Fabience, Omly, Nysa Consumer (Oxygem Water), Body Kitchen USA, Hassad Foods, Hologic ME, Body Kitchen USA, DeloFresh, MPM Real Estate, FICCI Flo, Dao EV Tech.Develop Strategic Presentations and create viable business strategies for Clients. Inspiring Client and Agency teams to come together and develop great marketing ideas that click in the market place. Generate additional Revenues for our clients and partners. Build strategies that change the conventional and question the paradigm. Build growth brands in the current economy and evolve over the years to be treasured and loved by the consumer. Handling Clients like Apollo Hospitals, Hassad Foods, Hologic USA, Stanza Fashions, Srigdhaa Beverages, Fabience Furniture, LazerX, Omly Foods, DeloFresh and many more

• Taking an advisory role with clients in developing strategies to achieve results within the clients marketing communication activity. • Managing large-scale national campaigns as a lead creative agency, working with multiple partners for execution ensuring the timelines are met and deliverables answer the quality standards agreed. Analysing the data and constantly tracking the performance of the campaigns• Developing comprehensive Branding, PR and Marketing Communication solutions including digital that has generated tangible results for clients. Clients Handled: • Airtel – Bharathi Telecom for AP & Kerala, across the urban and rural space. Handled intense projects like marathon and sales promotional packages with 350 collaterals done in less than a month for various promotions. (http://www.airtel.in) • Odisha State Investment Branding: Worked with Odisha team and KPMG in developing the positioning for the state to attract investments into the state amid tough competition from other states like AP and Gujarat. Improved investments into the state by 200% in the first year (http://investodisha.org)• ADP: Employee branding – “We are in the business of your success” campaign adapted to India requirements – internal and external touch points • Abhi Bus: Bus booking DotCom client that we developed to become a formidable no. 2 in the market for bus bookings. Activities included celebrity marketing and seasonal promotions across southern and western markets (www.abhibus.com) – penetrated the market by 26% in the first year.• My Home Group: Projects: Bhooja & Avatar real estate gated community projects targeting affluent and middle class across the Telangana state (www.myhomebhooja.com) • Junglee Rummy: Worked on the strategy and creative direction for the gaming portal. The off-take of the game increased 7 fold post campaign.. https://www.desicreative.com/junglee-rummy-jwt-hyderabad/

Created a unique philosophy, identity, strategic tools and systems for 60 Degrees the agency. Recruited creative talent and created a winning team spirit. Increased client base by 30% - (Won clients like Chevrolet, Hamad Medical Corporation, Ahli Bank Qatar) and enhanced the retainer fee based revenue. Ensured service quality and creativity is maintained. Developed strategic and insightful presentations for pitches.Finding opportunities for growth and in search for creative talents to fuel that growth. Evaluate time sheet reports, billing reports and cash flow reports to make the agency focus on being effective. Ensure smooth Cash flows by supervising receivables are in check and supplier payments done on time. Keep market research and strategic teams focussed on changing trends. Improve the service quality as the agency progresses. Constantly improve the online and digital capability of the agency.

• • As a Marketing Consultant, advice and manage growth trajectory for clients and their business units. Plan and implement marketing programs and develop tracking mechanisms. Assignments & Projects handled: • Qatari Diar (www.qataridiar.com): Projects handled include Lusail City (www.lusail.com), Chelsea Barracks London, Diar Dushanbe Tajikistan, St. Regis Egypt, Al Houara Morocco (www.qataridiar.com/English/OurProjects/Pages/default.aspx) – Sold out the project in 4 years across multiple countries• Extensive market research projects across 5 global markets namely London, Morocco, Egypt, Tajikistan and Italy for a large government owned real estate company, Qatari Diar to measure investor decision making process and buying intention. o Worked with the Ad Agency to develop branding strategy for each of the projects, marketing communication plans from project initiation to launch phases of various projects. • Lead consultant on a marketing consulting engagement with the Mitsubishi dealer in Qatar (Naser Bin Khaled & Co.) to develop an yearly marketing plan for car sales, spare parts and quick service canters including KPIs for ATL, BTL, Online and digital plan, events and road shows. Improved sales of Mitsubishi by 11% YOY• Developed brand and launch strategy for Qatar National Bank's international expansion.

• Work in developing young Saudi talents in various marketing and agency functions – Account Management, planning and creative teams. • Develop and Manage the overall operations and system protocols of the agency Clients Handled: • Al Marai Dairy Co. & Lusine (Al Marai's baked food brand) Brand re-positioning, complete packaging revamp & successful re-launch into Saudi and regional markets. Alyoum Fresh Chicken (Al Marai's fresh chicken brand) Packaging and Launch into KSA and regional markets in the gulf. Achieved a growth of 7.2% market share over previous year. (www.almarai.com) • Dar Al Tamleek (Guidance Financials Co., a Home Mortgage Co. from USA), handled the launch in Saudi Arabia from development of strategic communications and PR plan including web marketing, PR advocacy online, direct response advertising, customer engagement, lead generation to contract deal initiation• Dessar: The shoumak brand that dominated the Saudi attire in the early 2000s. The creative delivered the mark of a man without demonstrating the product itself

Projects Handled: • eGov: The Qatar Government portal launch: First initiative by the Qatar Government to increase FDI. The country was successful in launching and creating the investment event around it.• Master Card Europe: Data Analytics project for Master Card Europe• McDonalds: Improved Sales of Kids meals @McDonalds within MENA markets• Nivea / Beiersdorf• Improved the sales of the Men’s hygiene products by constant research and insight driven campaigns• Commercial Bank of Qatar: Managed the Credit card, loans and assets campaigns to deliver improved ROIs every year • Pearl Qatar Launch: (www.thepearlqatar.com): Planning and launching the project from blue prints to handover of phase 1 and 2. Sold the project’s both Villas, Apartments and Commercial projects. Planned the Marketing Communications and budgets for Phase 3

Projects Handled: • Grindlays Bahrain Bank: Launched a savings certificate countrywide called “Al Hassad savings certificate”. The savings scheme was quickly transformed into Bahrain’s most appreciated savings certificate and the bank introduced larger prizes in the second year and more number of draws.• Sony Dealership Al Ashrafs – grew their sales and festive off takes YOY

Projects Handled: • Kingfisher Lager Beer - Repositioned beer in India and created the first ever legendary jingle “O la la la” www.kingfisherworld.com (Capitalised the power of the Jingle to improve the sales of Lager Beer by 4X by tapping into the younger segments of India across all metro cities)• Wipro Acer Computers: Launched the first Wipro Acer computers in India