John Thoreson Email & Phone Number

Des Moines, Iowa, United States

Des Moines, Iowa Area

Responsible for all of Perfection Learning's K-12, postsecondary, and B2B marketing (digital & print) and B2B sales both domestically and internationally. This includes, developing relationships with PreK-12 Educational providers and vendors to create unique and differentiated curriculum offerings using Perfection Learning proprietary (print & technology) solutions and customized materials. Attained revenue goal in 2013 and exceeded the division's 2014, 2015 and 2016 revenue goals by 2%, 20%,… Show more Responsible for all of Perfection Learning's K-12, postsecondary, and B2B marketing (digital & print) and B2B sales both domestically and internationally. This includes, developing relationships with PreK-12 Educational providers and vendors to create unique and differentiated curriculum offerings using Perfection Learning proprietary (print & technology) solutions and customized materials. Attained revenue goal in 2013 and exceeded the division's 2014, 2015 and 2016 revenue goals by 2%, 20%, and 30% respectively. Show less

Des Moines, Iowa, United States

Educational Publishing

Greater Minneapolis-St. Paul Area

Director of the Pre-K to grade 5 Business Unit. Division to be sold.

Appleton, Wi

Responsible for marketing K-8 materials for the Educational Resources Division of School Specialty. Built the marketing staff to better reflect the product mix and the target markets. In addition, I was responsible for sales of EPS print and computer delivered curriculum in math and reading programs (Academy of Math and Academy of Reading) through dedicated company reps, independent reps and third party resellers.

Greater Milwaukee Area

Responsible for the total P&L for one of School Specialty's largest business units selling into the K-12 and post-secondary education markets. Developed strategies to grow Sax from $56MM to almost $80MM in three and one half years through better understanding of our markets, product mix, targeted marketing and revised pricing strategies. Responsible for a staff of approximately 100 employees.

Portland, Me

Brought Walch back to profitability after years of declining sales. Revised our approach to marketing, curriculum and product development. Significantly lowered marketing and development costs while increasing the number of new product offerings, increasing revenue and margins.

White Plains, Ny

Hired as Director of Sales & Marking in 1995. Promoted to VP of Sales & Marketing in 1997. Responsible for domestic and international sales & marketing for the English Language Learners division of Pearson covering the pre-K to adult markets (both print and computer based learning). Successfully worked cross-functionally with other Pearson divisions to increase market penetration resulting in increased sales. Member of the integration team that successfully rolled Simon & Schuster into… Show more Hired as Director of Sales & Marking in 1995. Promoted to VP of Sales & Marketing in 1997. Responsible for domestic and international sales & marketing for the English Language Learners division of Pearson covering the pre-K to adult markets (both print and computer based learning). Successfully worked cross-functionally with other Pearson divisions to increase market penetration resulting in increased sales. Member of the integration team that successfully rolled Simon & Schuster into Pearson. Developed a marketing team of 15 and a sales staff of over 60 sales reps (company and independent) and managers. Exceeded sales by 8-15% while maintaining expenses. Show less

Minneapolis, Mn - 1978-'82, New York, Ny 1986-'90, Columbus, Oh 1990-'95

Worked at M-H from 1978 to 1982 and then again from 1986 to 1995. Started as a sales representative and was promoted to Marketing Manager, Senior Marketing Manager and then to Regional Vice President of Sales. Two time member of the President's Club for exceeding sales goal by 10% or more and received the award for managing the top selling region in 1994.

Minneapolis

Responsibilities included the sale of PLATO services and e-learning technology in the education and business markets. This included one of the largest sales of PLATO learning materials to the Northeast Educational Technology Consortium in Minnesota. This Consortium linked smaller schools to large high schools in order to offer high level physics, chemistry and math courses to students who normally would not have had access to them. Member of the 110% Club for consistently meeting or… Show more Responsibilities included the sale of PLATO services and e-learning technology in the education and business markets. This included one of the largest sales of PLATO learning materials to the Northeast Educational Technology Consortium in Minnesota. This Consortium linked smaller schools to large high schools in order to offer high level physics, chemistry and math courses to students who normally would not have had access to them. Member of the 110% Club for consistently meeting or exceeding sales goal. Show less