John Ticer Email & Phone Number

Detroit, Mi, Us

Madison Heights, Michigan, Us

Amsterdam, Nl

Oversaw online OEM part and accessory business for the manufacturer of Jeep, Ram, Dodge, Chrysler, Maserati and Fiat vehiclesQuadrupled dealer online sales, dramatically reduced costly returns and drove overall Mopar brand parts and accessory sales, increasing dealer participation in ecommerceDevised an innovative new way to standardize the discovery, purchase and distribution of parts and accessories by developing a common commerce platform shared among Stellantis’s divisions, suppliers, distributors and dealers. The new, centralized Stellantis parts and accessory platform helps manage the distribution and optimization of data for more than 250,000 products, and hundreds of vendor sitesDeveloped Application Programming Interfaces (API’s) with internal and external teams for integration into OEM marketplace and partner websites (vehicle fitment, geo-location, inventory)Led selection and negotiations with external developers, marketing and analytics vendors - managing the relationships in multi-year contracts. Manage initiatives with ecommerce partners, including Amazon and eBay. Manage internal teams to build technology requirements and make site updates Partnered directly with Amazon and AWS to build custom catalog syndication solutions, create coaching programs for 3rd party partners and optimize brand storefrontsDeveloped and implemented multi-year global ecommerce plan with international teamsOversaw 1P seller account (Vendor Central), collaborated with 3P sellers and partners (Seller Central), and managed Amazon Brand Registry access, driving enhanced seller performance, regulatory compliance, and brand protection

Madison Heights, Mi, Us

Consultant for a regional Carhartt distributor’s online business, its ecommerce strategy, content generation, paid/organic search optimization and online advertisingFocused on generating increased ecommerce revenue and increasing local foot traffic at Carhartt retailers within the Detroit & Grand Rapids areasDeveloped online stores for B2B commercial clients, enabling their employees to purchase work and safety equipment using pre-authorized account fundsPlanned and staffed a team of 5, responsible for ecommerce strategy, content generation, paid/organic search optimization

New York, Ny, Us

Lead for IPG Media Brands’ search engine optimization operations in Detroit for major clients, including Mopar, Nationwide Insurance, Cargill, ALDI, Shred-it and StericyclePromoted twice in two years, from Senior Analyst, SEO to Manager, SEO, and then to Associate Director, SEO. Reported to leadership team in New York. Chosen for and completed ad agency’s selective “Rise Up” program, a training and year long on-site mentoring program in New York for developing new senior leadershipFocused on lead generation, localization, data-feed management, ecommerce, digital retail and shopping site optimization. Drove sales online, and in personExpanded the agency’s bookings with existing clients, helped win new business

New York, Ny, Us

New York, Ny, Us

Detroit, Mi, Us

Point person for Team Detroit’s search team, managing search strategy and analytics for Ford’s customer service division brands (Quick Lane, Ford Owner, Ford Parts and Ford Accessories) Designed and executed organic search campaigns and customized measurement strategies for clients across the Ford enterpriseCreated, developed and implemented a digital marketing training program for over 800 dealers globallyTrained internal employees, clients, and Ford dealers on tactics and strategies for generating increased web traffic and sales

Created and produced content for key technology engagements at IT, marketing development, and management consulting firm. Clients included City of Detroit, World Bank, Dallas Morning News and Walsh CollegeDeveloped and executed social media campaigns on platforms such as Twitter, Facebook, and PinterestImplemented media campaigns with the press, writing and distributing news

Created, developed and implemented a social media campaign for the Coachella Valley Music and Arts Festival, coordinating the experience of nearly 300 attendees from 11 countries Secured sponsorship and support from Walmart and nearby local governments

East Lansing, Mi, Us

Conducted on-site research in Istanbul, Ankara, Antalya, Amasra, and Cappadocia - focusing on democratization, economic development, social policy, and political transitionForecasted social and political trends for business and educational operations in the Middle East. Correctly forecasted political and social outcomes in Turkey, witnessing more democratization, yet a return to a more secular government

Dallas, Tx, Us

Selected for highly competitive, 12-week management program at one of the nation's largest financial institutionsCompleted retail banking management training program, including treasury control, fraud detection and interdiction, and customer service. Served as front-line teller in low-income Detroit area branch, processing more than 100 daily transactions and over $1 million in deposits and withdrawalsPerfect record: No balance discrepancies or accounting mistakes during entire tenureDetected, intervened and prevented multiple fraud attempts, resulting in several criminal enforcement actions

Us

Intern in editorial, marketing, production and operations at upscale, Detroit area lifestyle magazineReported directly to award-winning magazine owners and publishers, Denise Ilitch and Dennis Archer Jr. Conceived, reported and wrote a story published in the July 2007 issue, profiling Detroit area high school student credited with developing several significant medical breakthroughs

International Relations

Education record