John Torrents Email & Phone Number

Lynnwood, Wa, Us

Miami, Florida, Us

OnPoint is a high growth data-driven internet company that specializes in web publishing. We directly capture extensive, transactional "First Party"​ Data while establishing the consumer's trust to market relevant proprietary products and third party offers. We do this through the operation of a network of web properties with a diverse portfolio of products and services in the automotive, health & wellness, recreation, and public resources arena. OnPoint focuses on e-commerce, lead generation, customer acquisition and data monetization.Director of Affiliate Marketing:1. Manage a portfolio of Affiliate accounts and be responsible for publisher activation and overallrevenue growth through our sites.2. Recruit and provide the means to connect with more potential advertisers/publishers,particularly in terms of relevant niches.3. Recruit publishers so we can expand our reach to additional marketing channels and addnew and incremental distribution channels not currently leveraged.4. Support Business Development efforts to win additional partnerships for our network.5. Analyze current and past publisher recruiting efforts to help determine new recruitmentstrategies.6. Schedule regular calls and in-person meetings with publishers/affiliates to reviewperformance.7. Prepare daily, weekly, monthly, and quarterly performance reports as required.8. Seek out and build relationship with industry contacts for new business opportunities.9. Meet and exceed all sales and revenue targets.10. Direct affiliate marketing team in departmental tasks.

Senior Affiliate Manager:1. Liaison to multiple teams and companies across the Affiliate Network industry2. Report, track and analyze campaign performance proving success in strategies and ROI.3. Provided long-term plans to specific clients and advised business owners on best practices to increase revenue and stay legally compliant.

Consulting Specialist:1. Provide information and guidance to properly maintain and manage external publishing affiliates for the company2. Manage CAKE Marketing Platform3. Maintain IP and Domain Strategies4. Manage Suppression Compliance5. Manage Legal Compliance6. Oversee QA process of all campaigns7. Accounting and Collections Management

Senior Affiliate Manager:1. Liaison to multiple teams and companies across the Affiliate Network industry2. Report, track and analyze campaign performance proving success in strategies and ROI.3. Provided long-term plans to specific clients and advised business owners on best practices to increase revenue and stay legally compliant.4. Lead Point of Contact for Marketing Platform and Company5. Create new and maintain offer inventory for all Offer Types6. Track and maintain proper filtering methods to optimize all offers7. Coordinator of QA and Legal Compliance System8. IP Server Strategist9. Manage Accounting and Collections for Company

Onblaze is a digital marketing platform that combines tracking, data, compliance and business intelligence for smarter ad planning. Through our innovative cross channel, cross device digital platform, we have the tools to monetize, measure and manage your campaign. 1. Full knowledge of the Marketing Platform 2. Main point of contact between and the company 3. Coordinate with Marketing Platform and team of new features and enhancements that are in place and/or coming in the future 4. Create new and maintain current offer inventory for CPA/CPC/RevShare Offers 5. Create new and maintain current offer inventory for Hosted Offers 6. Track and maintain proper filtering methods to optimize all offers 7. Knowledgeable with Advanced Filtering Methods 8. Coordinator of QA and Legal Compliance System 9. Support Client Services and Marketing Teams 10. Manage Blocked/Whitelist IPs List 11. Knowledgeable with suppression file systems Optizmo and Unsub Central 12.IP Server Strategist

1. Work with Advertisers directly on Hosted and IPL Advertising Includes proper URL implementation, understanding URL fields and subid tracking, placing and implementation of various pixels (iFrame, JS, Image, Postback), and other post methods (POST, GET, SOAP, XML)2. Track and maintain proper filtering methods to optimize all offers3. Knowledgeable with Advanced Filtering Methods4. Coordinator of QA and Legal Compliance SystemDirect and manage a small group to keep legal compliance accurate and documented. Built out a system which gets creative legal approval, which is then time stamped and stored. Use BaseCamp software to maintain daily schedule and complete management of the QA process with the entire team.5. Coordinator of Campaign ProjectsMaintain current Creative Campaigns and create new formats to best fit consumer market. Within our group, we use high end analytics to understand the customer and the system they use (desktop, mobile, tablet, etc). With these stats, we make custom Campaign Styles tailored to each respective system, allowing us to optimize value and generate higher revenue numbers.With current traffic standards using more mobile traffic above all others, we have created a new Mobile Campaign Projects Team to help facilitate such demands. Create new mobile responsive pages with quick and easy to use input fields, using selective types, we have seen significant jump in conversion sales as well as back end traffic.6. Maintain and manage all reporting aspects of current projects and new projects. In depth analysis and extensive reports across multiple areas help us see what portions of our campaign works, and what lacks.See previous Title for total responsibilities

Bringing together health-conscious brands and consumers to create a valuable experience for both parties. Our media properties make it possible for health related brands to target their end-users with a variety of detailed filtering options, providing a higher quality of users at a lower cost per acquisition.Responsibilities Include:1. Create new and maintain current offer inventory for IPL/CPA Offers2. Create new and maintain current offer inventory for Hosted Offers3. Create new and maintain current offer inventory for Phone Co-Reg Offers4. Build and edit HTML and Creative design work for new and current Hosted Offers5. Knowledgeable with HTML/CSS and JavaScript6. Minor work with jQuery7. Knowledgeable with Dreamweaver and Photoshop8. Minor work with Illustrator9. Support Client Services and Marketing Teams10. Knowledgeable with Google Analytics11. Knowledgeable with Optimizely12. Work in Intuit Quickbase CRM system for all needsAdministrator to the Quickbase CRM System1. Track and regulate performance via internal reportingParameters include; revenue, CPM performance, click/conversion rates, budget caps, posting troubleshooting, eCPM, EPC, Open Rates1. Work with Client Services to maintain and scale offers on a daily basis2. Work with Publishers to ensure delivery and troubleshoot any errors that may occur3. Help maintain systems for sister companies associated with WelcoHealth

1. Managed and worked on complete offer inventory (over 2000 offers) transfer from one internal marketing system to Cake Marketing System2. Maintained active Excel sheet of all offers and worked exclusively with all clients to maintain proper pixel and URL editing3. Full knowledge of the Cake Marketing System4. Main point of contact between Cake and the company5. Coordinate with Cake and team of new features and enhancements that are in place and/or coming in the future6. Advise team on cake updates (one on one training if needed)7. Manage Blocked/Whitelist IPs List8. Co-coordinator of Daily Reports for Client Suppression Files9. Knowledgeable with suppression file systems Optizmo and Unsub Central10. Create/Update Global Report Views for respective teams11. Co-coordinator of Vanity Domain Implementation12. Create new and maintain current offer inventory for Offers13. Work on new Upsell offers to bring in more diverse offers to inventory14. Responsible for adjustment of reports on each tier level15. Managing Redirects16. Working with Client Services on custom requests and implementing to the Cake System17. Logging to Client’s portals and implementing/testing pixels manually18. Maintain daily reports on weekends19. Coordinator of Redirect ProgramTo monetize the value of clicks garnered from areas not met within an offers geotarget. Created and monitored this program exclusively, generating roughly $30,000-$60,000 monthly in additional revenue that would otherwise be lost1. Coordinator of Spamhaus FeedTo monitor and update feed on a weekly basis to inform company of any issues which may arise in regards to SBL/DBL2. Create Newsletter Creatives to utilize click value per Vertical level within the System.3. Coordinator of New Verticals ListWorked with Client Services and mailers to create new list of Verticals of offer inventory and Global Mailer Reports. This helped organize the current inventory and optimize the Redirect program

Our team represents some of the leading minds in online marketing, social media, search development, and display ads. Our obsession with optimization and conversion sales have led us to a proven business model that creates demand, boosts conversion revenue, and monetizes every step of the process. We put it to work across a range of industries through a multi-channel mix that is tested thoroughly prior to implementation, measured, analyzed and improved daily, until we maximize the ROI of your advertising spend.Responsibilities Include:1. Create new and maintain current offer inventory for IPL/CPA Offers2. Create new and maintain current offer inventory for Email Offers3. Build and edit HTML for new and current Email Offers4. Knowledgeable with HTML/CSS and JavaScript5. Minor work with jQuery6. Knowledgeable with Dreamweaver and Photoshop7. Minor work with Illustrator8. Manage and sort suppression files for client offers to stay within legal compliance9. Support Client Services and Marketing Teams10. Work with Advertisers directly on Email and Display Ads via our email distribution and web propertiesIncludes proper URL implementation, understanding URL fields and subid tracking, placing and implementation of various pixels (iFrame, JS, Image, Postback), and other post methods (POST, GET, SOAP, XML)1. Manage QA and testing for IPL/CPA Offers and Email Offers2. Track and regulate performance via internal reporting3. Parameters include; revenue, CPM performance, click/conversion rates, budget caps, posting troubleshooting, eCPM, EPC, Open Rates4. Work with Client Services to maintain and scale offers on a daily basis5. Work with Mailers to ensure delivery and troubleshoot any errors that may occur6. Work in Intuit Quickbase CRM System for all needs7. Partial Administrator to the Quickbase CRM System

Bachelor'S Degree, Art History

Education record