"Riding The Subscription Wave: Knowing Your Critical Success Factors" - eTail, Boston (Aug '24)"Personalized Product Merchandising That Get Shoppers To Convert" - eTail, Palm Springs (Feb '24)"Achieving Truly Customer-Centric UX Design" - eTail, Boston (Aug. '23)"The Future of Ecommerce" - Retail Summits, Seattle (May '23)"The Future of Ecommerce" - Retail Summits, Portland (Oct. '22)

• Developed and implemented a Mobile Conversion Rate Optimization (CRO) program, resulting in a noteworthy 29% year-over-year increase in mobile conversion rates.• Leading a cross-functional team responsible for executing seasonal launches, promotions, PDP builds, merchandising strategies, site edits and product development.• Collaborate with senior management and stakeholders to establish a strategic vision focused on boosting revenue for both brands.• Collaborate closely with multiple teams within the organization—Marketing, Creative, Social, Paid Advertising—to optimize site functionality and messaging for a seamless customer experience.• Maintaining local product catalog(s) and hierarchy, ensuring optimal merchandising strategy and maximizing product sell-through.• Improving Average Order Value (AOV) and Conversion Rate (CVR) to drive revenue growth.• Owning and managing the strategic development roadmap for ongoing site enhancements andimprovements.• Prioritizing CX enhancements and eliminating purchase barriers for a seamless buying journey.• Regularly monitoring and reporting on site performance using Google Analytics, leveraging data insightsto inform decision-making and drive continuous improvements.

• Achieved five consecutive highest-grossing months in company history while serving as manager.• Expanded and led a team, growing it from 1 to 6 members, overseeing product launches, on-sitepromotions, backlog product management, and in-house development/site enhancements.• Implemented agile methodology into backlog/development workflows, resulting in a 35% increase invelocity (productivity).• Cultivated and managed relationships with third-party vendors, fostering productive partnerships andensuring seamless integration of their technical services and implementations.• Leveraged my 7 years of experience with Shopify Plus to proficiently support and enhance e-commerceoperations, utilizing the platform's advanced features and capabilities.

• Spearheaded the agile development of a custom headless Ecommerce Direct-to-Consumer (DTC) platform, seamlessly integrating Shopify Plus and React technologies.• Led the development process and efficiently managed the backlog, focusing on the launch of Pharrell William's new skincare line.• Operated remotely and collaboratively across various functional teams, including development and design, to meet demanding project deadlines.• Served as the primary technical expert, offering insights and solutions for technical challenges across multiple areas, such as development, wire-framing, prototyping, analytics, and email marketing.• Collaborated with external vendors, overseeing critical aspects of marketing, third-party logistics (3PL), middleware, logistics, and operational functions to ensure a smooth and successful launch.

Shopify Plus - Directing development of enterprise-scaled direct to consumer B2C platform and omni-channel strategies for this manufacture and distributor of professional skateboarding equipment based out of San Francisco.- Programming (Liquid, HTML, PHP and CSS) and design of Shopify Plus – Scrum/Agile – 2 week sprints.- Obsessive about my product - a champion of my team’s work, liaising a variety of end users and stakeholders and driving adoption of my products and tools.- Report to CEO and President of company.- Working cross functionally with business leadership, engineering, sales and marketing teams to drive requirements, prioritization, design, and architecture through the product development lifecycle. - A subject matter expert across the entire DLX ecomm, digital, operations and analytics landscape, enabling the entire organization.- Developed a product feature and release roadmap based on business targets, in-depth data analysis, and a clear understanding of consumer needs.- Building and prioritizing a backlog of features, new products and bug fixes: ruthlessly prioritizing the work to align with customer high valued features and business objectives in mind.- Enterprise-scale data products and reporting solutions.- Socialize the product roadmap with executives and other stakeholders.- Cultivated a data-driven culture for the Deluxe organization.

Oversee the full range of lifecycle management, from new development to enhancements of a custom enterprise B2B -- Oversee the full range of lifecycle management, from new development to enhancements of a custom enterprise B2B selling over 10M.-- Programming (Liquid, HTML, PHP and CSS) and design of Shopify Plus – Scrum & Continuous Delivery-- Source, launch and admin of Digital Asset Management system – lead training of sales and marketing staff-- Manage the creation, administration and report on analytics of email marketing campaigns.-- Analyze and report Google Analytics to sales, marketing and C-level to maximize leading KPIs-- Creating and prioritizing user stories in the product backlog with a focus on high-valued features - Jira-- Work with multiple teams on seasonal drop calendar and limited product launches-- Coordinate with sales and marketing teams on site merchandising, taxonomy, navigation and filters-- Manage sourcing and installation of custom Ecommerce mapping to ERP middleware-- Conduct A/B testing and customer research to develop new features that maximize value-- Report to CEO and President of company

- Founded internationally acclaimed online arts portal and physical fine-art gallery space in San Francisco selling over 220K of contemporary artworks online to domestic and international customers - Order fulfillment, sourcing social media and rich content to drive traffic and Ecommerce conversions.- Custom Joomla PHP/MYSQL CMS system- Ad sales and administration (clients include Nike, Adidas, Vice Media, Upper Playground, Volcom, Parsons) DFP- Trend-setter/ Strategic consulting with Motorola and Scion automobiles - Speaking engagements in Sydney and Sao Paulo, Brazil- Named as one of the city’s Power Brokers, San Francisco Magazine 2013 - Featured in 2010 episode of the TV show The Creative Lives. View online: www.johntrippe.com

IPath develops and markets skateboarding-inspired casual footwear, apparel and accessories with strong influences from music, art and culture. Purchased by Timberland.- Web content creation & community development- Miva Script programming ECommerce (Miva Merchant). - Email marketing- Administration, Ecommerce design- HTML & PHP programming for CMS.- SEO, SEM, SMO

One of the Web's first interactive media/retail sites geared towards the surfing community.- UNIX and CMS server administration- HTML, PHP and Javascript programming

San Clemente and San Francisco based web portal concerning skateboarding, surfing and snowboarding. It launched as the Dot Com bubble was at its peak, then abruptly burst amongst many others.- UNIX Server admin, backups and builds- HTML, PHP, Javascript, SQL

- Main contributing videographer for this bi-monthly skateboard video program.- Edited and directed video segments.

- Designed the information structure, navigation, and interfaces of websites - Built and maintained Fortune 500 websites using HTML/CCS/Javascript- Aided clients to fully understand the user’s needs, objectives, and working methods - Evaluated the success of designs through workflow diagrams, user scenarios, and usability testing.

- Took creative direction and turned layouts/finished print design work around to meet tight monthly printing deadlines.- Solely managed thrashermagazine.com, slapmagazing.com & juxtapozmagazing.com- Wrote editorial, edited copy/photography and sourced content.- Administered CMS- Managed Ecommerce- Built Slap Magazine's popular forum board and website - HTML, PHP