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John Vance is a Strategic Partnerships, Blockworks 🟪 at Blockworks. He possess expertise in data analysis, program management, military experience, leadership, microsoft office and 8 more skills.
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Strategic PartnershipsBlockworks Aug 2023 - PresentNew York, New York, Us -
Director Of Growth MarketingSerotonin Oct 2021 - Dec 2022Remote, Us- Develop, maintain and execute web3 / crypto demand generation programs globally, continuously communicating initiatives, progress, and results to clients - Work cross-functionally with other marketing team members including those responsible for content, PR, events, community and marketing strategy.- Experience with growth and analytics tools, including some or all of the following: Google Analytics, Google Tag Manager, Segment, Google Ads, Facebook Ads Manager, Twitter Ads, SEMRush, Ahrefs, Hubspot, Mailchimp, Asana -
Growth MarketingPmg Dec 2018 - Dec 2020Dallas, Texas, Us- Led a team in full funnel digital marketing campaigns within Programmatic, Brand, SEO, SEM, Influencer, & Affiliate activations with retail focused KPI's and goals.- Exceeded client expectations for lower funnel goals by maintaining a ROAS goal 3.5x while testing and implementing upper funnel strategies that drove 2.1x more traffic YoY with a 48% less budget. -
Influencer Content/ Product Strategist - ContractAdidas Jul 2018 - Dec 2018Herzogenaurach, Bavaria, De- Contracted project utilizing social platforms to identify, manage, and distribute #giftedbyadidas promotional material while developing content strategies based on value projections in regards to influencers, events, promotions while maintaining relationships with content creators and product launch teams to reflect the editorial calendar. - Ensure all delivered content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media, email, video, etc. -
Strategist, Digital ActivationHearts & Science Aug 2016 - Jul 2018New York, Ny, UsExecute programmatic campaigns starting from the planning process, including campaign setup, optimization and mid/post-campaign insights for AT&T’s B2B unitsHandle both self-service and managed service campaigns through Media Math, Amazon, and AppNexus Demand-Side PlatformsLed weekly and monthly client calls for performance review, insights and tactical recommendationsUtilize multiple formats in addition to standard banners, including native, high-impact, video and audio unitsAnalyze large data sets to implement daily optimizations, including changes to supply sources, site lists, audience segments, daypart, etc. -
Us ArmyUs Army Jun 2008 - Jun 2012Arlington, Virginia, Us
John Vance Skills
John Vance Education Details
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Texas Tech UniversityPre-Law Program - Major: Political Science Minor: Legal Studies -
Cornell UniversityOpportunities In Paid And Owned Digital Media - 2019 -
The London School Of Economics And Political Science (Lse)Masters Essentials
Frequently Asked Questions about John Vance
What company does John Vance work for?
John Vance works for Blockworks
What is John Vance's role at the current company?
John Vance's current role is Strategic Partnerships, Blockworks 🟪.
What is John Vance's email address?
John Vance's email address is jo****@****tal.com
What is John Vance's direct phone number?
John Vance's direct phone number is +197283*****
What schools did John Vance attend?
John Vance attended Texas Tech University, Cornell University, The London School Of Economics And Political Science (Lse).
What skills is John Vance known for?
John Vance has skills like Data Analysis, Program Management, Military Experience, Leadership, Microsoft Office, Interpersonal Leadership, Public Speaking, Sales, Software Project Management, Software Development, Software Industry, Sales Operations.
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