John Vinson

John Vinson Email and Phone Number

Director of Marketing @ V-Soft Consulting Group, Inc.
louisville, kentucky, united states
John Vinson's Location
Louisville, Kentucky, United States, United States
John Vinson's Contact Details
About John Vinson

I have over 15 years of experience, working in every facet of digital marketing and demand generation in the industry - SEO, social media, email, and content marketing, and more. I have utilized demand generation tactics - lead nurturing, form management, landing page optimization, segmentation, to improve on demand generation efforts. Along with marketing, I have an educational and professional background in both web design and development, building websites, utilizing proficient HTML, PHP, and CSS skills.I have a deep understanding of digital marketing analytics, using SEO/SEM to increase page views and lead generation across all a wide array of websites and experiences. I have also used analytics to improve email marketing efforts for dedicated emails, working directly with clients and using advanced email marketing techniques and strategies to optimize campaigns. I have helped clients to improve lead acquisition and foster branding efforts.I have utilized and have deft skills with different content management systems, including - WordPress, Drupal, and Joomla!. I have utilized marketing automation systems - Marketo, Hubspot, Eloqua, Salesforce and more. I have used in-depth content marketing strategies, has helped to build community growth on many different site networks.

John Vinson's Current Company Details
V-Soft Consulting Group, Inc.

V-Soft Consulting Group, Inc.

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Director of Marketing
louisville, kentucky, united states
Website:
vsoftconsulting.com
Employees:
861
John Vinson Work Experience Details
  • V-Soft Consulting Group, Inc.
    Director Of Marketing
    V-Soft Consulting Group, Inc. Jul 2024 - Present
    Louisville, Kentucky, United States
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  • Lrn
    Demand Generation Director
    Lrn Aug 2021 - Nov 2023
    Louisville, Kentucky, United States
    Summary: Managed digital demand generation, ABM, SEO, PPC, email and automation across a Salesforce, Marketo, and Hubspot database of 200,000+ contacts. Utilized 6Sense along with Demandbase for ABM tools. Utilized analytics to formulate sales strategies using email outreach; managing a sales org of 40+ people. Created lead generation with web optimization strategies to boost on site conversion. Routinely presented analytics to improve sales tactics. Managed digital training for various SaaS platforms for the sales org. Accomplishments: Used digital analytics, email and automation to build a multi-million dollar pipeline for the sales organization at LRN. The pipeline built attributed to 8% YoY growth.
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  • Dwa Healthcare Communications Group
    Demand Generation Manager
    Dwa Healthcare Communications Group May 2020 - May 2021
    Summary: Provided leadership to medical, creative, and IT teams on various digital demand and marketing campaigns. Worked with major pharmaceutical companies - Lilly, Abbvie, Acacia, to help expand their digital demand and SEO/SEM efforts. Provided data-driven, tactical based direction for increasing demand generation. Provided campaign recommendations based on lead generation and SEO analytics; helped increase demand generation with comprehensive digital marketing campaigns. Accomplishments: Created a complete digital web experience for Abbvie’s new pharmaceutical project. Led the project to create demand generation integrated platforms on a Wordpress website. Used Klaviyo, utilizing digital marketing and analytics to build a lead generation campaign that produced a 10% month to month increase. Helped to build a complete omnichannel campaign for Acacia – website, social media, email marketing, to drive demand generation from HCPs. Used Salesforce to manage customer relationships. On initial start, received over 50 leads from HCP’s in its first month.
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  • Networld Media Group
    Digital Marketing Director
    Networld Media Group Aug 2016 - May 2020
    Louisville, Kentucky Area
    Summary: Worked with over 40 B2B clients to build digital marketing campaigns. Utilizing Hubspot and Marketo for digital marketing platforms. Helped to optimize digital initiatives, and utilized – SEO, email marketing, website development, SMS, webinars, content marketing, social media, and videos to build multi-channel marketing campaigns. Utilized all of these initiatives to run event marketing campaigns for the organization. Provided analytics expertise to report on campaigns, and assist with recommendations based on analytical findings. Led a team of 5 digital specialists - social media, content marketing, videographer, data analyst, and email marketer to build digital demand generation campaigns. Accomplishments: Worked with enterprise-level clients to develop B2B demand generation campaigns, utilizing Salesforce and Hubspot to build out holistic digital marketing campaigns. Helped to improve lead generation by over 12% on average. Created an omnichannel campaign for Wingstop, developing engagement strategies utilizing display advertising and email. Utilizing thorough analysis of the digital campaigns, helped to leverage 7% email acquisition growth.
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  • Networld Media Group
    Digital Marketing Manager
    Networld Media Group Apr 2014 - Aug 2016
    Louisville, Kentucky Area
    Optimizing digital marketing efforts for email, social media, SEO, and content. Utilizing technical & marketing tools to improve digital efforts across Networld. Utilized demand generation tactics to boost event registration for yearly summits.Managed a small group of digital specialists to reach digital marketing and demand generation goals for a large list of clients.
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  • Networld Media Group
    Digital Client Services And Analytics Coordinator
    Networld Media Group Jul 2013 - Apr 2014
    Louisville, Kentucky Area
    Utilized analytics to improve client relations, directly reported these analytics to clients to provide an understanding of their campaign status and provide recommendations. Worked with the sales team to put together presentations and report directly to clients.Helped to build digital initiatives and provided recommendations and strategies for building out Networld Media Groups digital channels. Utilized demand generation tactics to increase B2B leads, and improve the quality of leads.
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  • Ientry
    Digital Marketing Manager
    Ientry May 2013 - Jul 2013
    Lexington, Kentucky Area
    Work directly with clients to meet lead acquisition goals. Setting up campaigns for search engine marketing, dedicated email and banner network solutions. Utilizes years of email marketing experience to help reach these goals and satisfy clients' needs.
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  • Ientry
    Digital Marketing Coordinator
    Ientry Sep 2008 - May 2013
    Lexington, Kentucky Area
    Provided analytical, and data driven reports to sales teams to help pursue and maintain clients. Worked directly with clients to bolster their digital marketing campaigns with data analysis, and digital solution recommendations.
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John Vinson Skills

Email Marketing New Media Online Advertising Wordpress Ppc Seo Digital Marketing Advertising Social Media Marketing Social Media Marketing Strategy Content Strategy Conversion Optimization

John Vinson Education Details

Frequently Asked Questions about John Vinson

What company does John Vinson work for?

John Vinson works for V-Soft Consulting Group, Inc.

What is John Vinson's role at the current company?

John Vinson's current role is Director of Marketing.

What is John Vinson's email address?

John Vinson's email address is jv****@****try.com

What is John Vinson's direct phone number?

John Vinson's direct phone number is +150246*****

What schools did John Vinson attend?

John Vinson attended Devry University, Bctcs.

What skills is John Vinson known for?

John Vinson has skills like Email Marketing, New Media, Online Advertising, Wordpress, Ppc, Seo, Digital Marketing, Advertising, Social Media Marketing, Social Media, Marketing Strategy, Content Strategy.

Who are John Vinson's colleagues?

John Vinson's colleagues are Breyana Snead, Mamta Malhotra, Vikranth Kanaparthi, P Sravani, Sudheer Kumar, Felix Uzamugura, Nguyenquang Hai.

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