As the VP of Marketing at Consensus, I helped 10x company revenue from less than $2M ARR to over $23M ARR over 5 years, leading to a successful exit. During that time, my team founded an industry conference, published annual research that is now cited by Gartner, and built a repeatable demand gen engine. Over six years, I built the marketing organization from two to a world class team of 20.My strengths are Messaging, Product Marketing, Demand Generation, Content Marketing, and Marketing Operations.
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Director Of Demand GenTerretUnited States -
Demand Gen ConsultantBoostup.Ai Oct 2024 - PresentSanta Clara, Ca, UsActing Director of Demand Generation. -
Principal, Growth Marketing ConsultantWrapt Research Apr 2024 - PresentCreating demand generation and growth marketing content for growth stage SaaS marketing teams. -
Vp Of MarketingConsensus May 2018 - Apr 2024Atlanta, Georgia, Us- Facilitated over 10x revenue increase in 5 years, taking the company from 1.8M ARR to over 23M and resulting in a successful acquisition.- Enterprise focused; customers include 15 of the top 30 software companies in the world.- Founded the first and largest presales industry conference in the world driving new revenue and 2x close rates for attendees.- Our demand gen content became the gold standard presales industry report, cited by Gartner. -
Svp Of Marketing((Radar)) Dit Jun 2016 - May 2018Online, content, and social marketing for tech company serving the film industry. Database design and implementation. Wordpress (Divi) design and publication.
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Director Of Marketing And ItProgressive Energy Solutions, Inc. Jul 2011 - Sep 2015Yucaipa, California, UsDirected all external messaging and lead generation. As the Salesforce administrator, I oversaw full implementation including buildout and adoption. Staffed and managed canvassing and telemarketing departments, drafting and implementing compensation plans. Generated artwork and copy, produced promotional videos, and generated advanced reports using Salesforce, Excel, and Crystal Reports. Negotiated terms and pricing with media outlets and vendors. Directed production and publication of the company website.
John Cook Education Details
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Brigham Young University - IdahoBusiness -
Crafton Hills CollegeGeneral Education
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Sackville School, United KingdomLaw
Frequently Asked Questions about John Cook
What company does John Cook work for?
John Cook works for Terret
What is John Cook's role at the current company?
John Cook's current role is Director of Demand Gen.
What schools did John Cook attend?
John Cook attended Brigham Young University - Idaho, Crafton Hills College, Sackville School, United Kingdom.
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