John W. Serna Email & Phone Number

Palm Beach, Fl, Us

Greater Chicago Area

• Actively manage positions in all global futures markets including on GLOBEX, EUREX, ICE, LIFFE, and related cash markets, leveraging proprietary Algorithmic, Quantitative, and Systematic derivatives modeling to facilitate investment in $200M (AUM).• Work alongside firm leadership and a team of desk traders, analysts, and professional support staff, to provide clients with best-in-class end-to-end solutions that scaffold Eckhardt Trading Company’s investment pipeline.• Cross-functionally assist firm with everything from account balancing and compliance, including NFA, CFTC, and SEC regulations, to training new desk traders to effectively capture calendar, geographic, and inter-commodity spread opportunities.

Greater Chicago Area

• Personally prospected pipeline of institutional and high net worth clients, and infused over $1.1M into X-Change Financial Access’ global futures and options business.• Deployed instruments varying in geography, complexity, and tenor, to provide clients with comprehensive and transparent access to global futures and options.• Employed econometric modeling, specifically incorporating clients’ idiosyncratic risk exposure, price sensitivity, and demand variables, among other factors, to accurately, robustly, and consistently amplify clients’ margins.

Greater Chicago Area

• Conducted on-going experiential training, assisting team in a fast-paced environment during times of high volume institutional and retail calls, investment-related decisions of consequence, and when electronic trade desk implementations were introduced.• Provided institutional clients with a wide-array of dedicated multi-strategy services, including granular resource forecasting to guide specific commodities investments, and macro market analyses to architect and execute broader-level strategy.• Collaborated with other top performers and thought leaders to harness intellectual footprint, ideate based on the investment landscape, and cultivate innovative solutions to market challenges.

Greater Chicago Area

• Conceptualized institutional marketing campaigns, illustrating how clients’ peers have aligned themselves with RBS, insured themselves against downside risk, and maximized their portfolio value, irrespective of market conditions.• Maintained an outstanding client retention rate, <5% turnaround, through effective account management, from consistently keeping clients apprised of portfolio health, to continuously optimizing positions based risk/reward parameters to maximize investment value.• Contributed to a high-performing internal sales force that harnessed personalization, interest-based negotiation, and strategic sales, to create an appetite for and secure investments.

Greater Chicago Area

• Personally augmented global sales pool by $1M and helped team generate record commissions, within a year, which, especially amidst the worldwide geopolitical risk, spoke to the strength of our bottom-up research, top-down experience, strategic sales, and value proposition.• Strengthened synergy between in-house traders, and transformed team members who were originally hired as phone clerks into sales experts who successfully captured the majority of in-house business.• Worked closely with traders and executive leadership to perform risk-reward analyses, ensure tactical cohesion and clarity, and execute effective, empirically-backed, and timely market strategies.

Greater Chicago Area

• Worked alongside a team of five professionals to cover Bankers Trust's proprietary interest rate traders, monitoring the group's exposure, hedging the firm's portfolio, and continually diversifying corresponding risk, consistently achieving and exceeding performance expectations.• Promoted to Vice President within three years at Bankers Trust, and was tasked with leading team execution, driving value creation, and building the outside coverage of institutional clients business.• Expanded the capture and coverage of in house proprietary traders for virtually all products offered in the exchange, helping clients maximize corporate and long-term portfolio growth.